Aby Mathews
Partnerships Manager @ Cashfree Payments
About
Many platforms struggle to monetize beyond subscriptions. I bridge that gap by integrating API-led growth strategies and embedded payment solutions. Currently at Cashfree Payments, I help ERPs, and SaaS platforms unlock new revenue lines through embedded payment APIs, UPI Autopay, and GMV-linked revenue-share models. Over the last five years, I’ve scaled partnerships and GTM programs with players like Cognizant, Meesho, Swiggy, Times Internet Group, and Lenskart, delivering measurable revenue impact from ₹45L quarterly recurring at 1% Club to ₹5Cr+ monthly disbursements at Klub. My approach blends product thinking with commercial design: identify the integration that drives stickiness, structure incentives that sustain it, and build attribution loops that prove ROI. Off the record, I’m obsessed with how APIs are redefining “partnerships” less about handshakes, more about inter-operability. Feel free to contact me at aby.mathews@cashfree.com
India
Bengaluru
Financial Services
Figma (Software), Presentations, Stakeholder Management, Account Executives, Interpersonal Communication, Lead Generation, Analytical Skills, Strategic Planning, Customer Acquisition Strategies, Negotiation, Attention to Detail, Customer Service, Management, Microsoft Excel, Microsoft Word, Leadership, Project Management, Public Speaking, Human Resources, Market Research
Experience

Assistant Manager - Partnerships & Growth
Bengaluru, Karnataka, India
Worked for India's #1 finfluencer - Sharan Hegde aka Finance With Sharan. • Led enterprise sales with Cognizant, Meesho, Porter, Lenskart, launching Financial Wellness programs reaching 1,500 + employees per month. • Designed and executed a B2B2C distribution model by embedding programs into HRTech ecosystems (Keka HR, Onsurity, Refyne, Times Internet). • Licensed content IPs to ICICI Bank, HDFC Bank, and Kotak Mahindra Bank • Closed ₹50L+ in quarterly recurring revenue through strategic alliances and renewals (70 % + retention). • Drove partner onboarding, legal execution, and activation metrics end-to-end. • Delivered data-backed business reviews to founders and investors to inform growth roadmaps.

Senior Associate Strategic Partnership & Investments
Bengaluru, Karnataka, India
Scaled revenue-based financing adoption via partnerships with India’s leading digital-commerce platforms. • Closed strategic alliances with Shiprocket, Swiggy, Easebuzz, Flipkart, enabling merchant financing at scale. • Owned full sales cycle – prospecting, negotiation, legal closure, and partner launch. • Delivered ₹5Cr + monthly disbursements and 10× YoY growth. • Created BRDs and GTM collateral for new transaction-based financing products. • Built outbound lead engine using Lusha, Apollo, LinkedIn, and Mailchimp to book 8 + CXO meetings/month.

Senior Associate Channel Partnership
Mumbai, Maharashtra, India
Drove export-financing growth through banking and channel alliances across six Indian states. • Activated new territories with ICICI Bank & Wealth Teams via training sessions and partner enablement. • Generated 10+ SQLs/ week, onboarding 8+ exporters monthly. • Negotiated invoice-discounting deals and managed funding of first transactions. • Consistently exceeded quarterly targets; recognized as Top Performer and Best Rookie Award recipient.

Associate Channel Partnership
Mumbai, Maharashtra, India
We provide financing to exporters who work on a credit period with their buyers. •Managed the ETRG ICICI channel partnership to generate leads across 7 states •Negotiate the pricing with exporters and onboard them with us successfully •Added the Wealth ICICI Team management to my portfolio •Hit 100% of my targets since the 1st quarter

Business Development Executive
Navi Mumbai
Standardizing quality of fresh produce across the agri-supply chain using AI •Generated leads by interacting with Traders •Created a sales dashboard on Google Sheets to track the numbers •Worked alongside the CEO to design and create proposals for stakeholders •Attended the Government startup incubation program IGKV-Rabi

Intern
dtoxd.ai
Vashi, Navi Mumbai
Dtoxd is a AI powered Parental Control Software based at CIBA in Navi Mumbai •Research and study of competitors, pricing analysis, features & targeting of businesses- which lead to learning basics of SEO. •Executed marketing campaigns and managed social media platforms. •Created a Pitch Deck and a Partnership Proposal for the Startup.

Head Of Business Development
Navi Mumbai
•Headed the Business Development department consisting of 15 members. •Coached and guided the organizing team to execute 6 projects. Managed to successfully engage our BoAs and the Alumni. •For the 1st time ever, my department managed to successfully retain 5 clients and to upscale them. •We achieved 90% of the budgeted target by raising ₹ 9 Lakhs and scaling 3x times. We won the Best Department Award for 2018.

Core Committee President
Navi Mumbai
•Successfully executed the 1st edition of TEDxVashi. •Headed a team of 4 members with a goal to raise sponsors and to establish cost cutting partnerships. •Generated ticketing revenue through Marketing campaigns- #OPES & through speaker promotions. •Successfully raised ₹ 1.1 Lakhs with a 80% net promoter score.

Senior Executive Corporate Relations
Vashi, Navi Mumbai
•Partnership development with Institutes in Navi Mumbai for recruitment and talent management. •Management of lead pipelines and conversion rates. •Heading a team of three members and managing 5 client accounts. •We won the award for the Best Department in the Local Committee.
Education
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