Ahmad Abulhouf

Vectra AI is a Gartner-recognized Leader in Network Detection and Response (NDR), helping organizations detect and respond to modern cyberattacks across cloud, identity, and data center environments using AI-driven signal intelligence. As Regional Sales Manager, I lead strategic growth across Saudi Arabia, enabling public and private sector organizations to modernize their threat detection and response capabilities. Key Responsibilities & Achievements: • Manage a diverse portfolio across Government, FSI, Oil & Gas, Healthcare, Education, and Enterprise sectors, aligning cybersecurity strategies with executive stakeholders (CISOs, SOC managers, IT leaders). • Drive full-cycle sales of the Vectra AI Platform, including NDR, MDR Complete, Identity & M365 Threat Detection, and integrations with SIEM/SOAR/EDR platforms. • Build and qualify pipeline using value-based selling and MEDDPICC methodology, with accurate forecasting and multi-stakeholder engagement. • Collaborate with internal solution engineers, MDR teams, and channel partners to deliver successful POVs and solution rollouts. • Trusted advisor for complex detection use cases, hybrid visibility, and SOC optimization initiatives. • Played a pivotal role in expanding Vectra’s footprint in Saudi Market with first-of-its-kind adoption of MDR, MXDR, RUX Cloud Platform, Identity & SaaS Coverage under strict data residency constraints. • Use a consultative approach to help customers modernize their SOC with AI-Agents for detection while integrating seamlessly into their existing security stack.

• Prospect new accounts, qualify, and develop new opportunities, and close new business. • Develop new opportunities with existing customers by showing the value, and cross-sell or upsell to maximize customer’s investment. • Maintain Client and Partners relationships through regular engagements and face-to-face meetings. • Implement Go-to-market strategy to increase revenue and grow market share. • Awareness of market trends, competitive landscape, and industry developments in Cyber Security and Information Technology sectors. • Deliver business value through reference and use-case selling and proof of concepts engagements. • Identify the client approvers, decision-makers, and influencers, and develop strategies for each to mitigate risk and increase agreement confidence. • Manage entire sales process, and monitor Business Unit metrics, KPIs, KRIs, VSI, and marketing investments to assess performance and implement continuous improvements. • Devise SWOT analysis to create and execute business plan supporting achievement of established quotas. • Manage Channel Partners relationship and have good connections with Top Accounts in KSA. • Experienced working in many different domains in Cybersecurity.

• Achieved sales goals of 10M $ and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships. • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. • Drove team and company profits by developing and strengthening relationships with security partners and potential clients. • Partnered with marketing teams to provide insight about development of product pitches by understanding cybersecurity regulations and controls. • Created and implemented sales strategies to successfully meet company targets. • Built rapport with customers and assessed needs to make product recommendations and upsell. • Demonstrated product features, answered questions and persuasively overcame objections. • Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns. • Prospected leads, scheduled meetings and converted targets into customers at 25%rate. • Planned over 10 annual vendor events to strengthen brand initiatives and maximize outreach. • Exceeded sales quotas and increased profitability through effective sales strategy and business planning. • Maintained up-to-date knowledge of IBM Security products and performed competitor analysis.

• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth. • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. • Worked with existing customers to increase purchases of products and services. • Reached out to potential customers via telephone, email and in-person inquiries. • Increased revenue by 20% by working closely with 5 key vendors. • Brought in more than 20M $ in sales in less than 2 Years. • Grew market penetration and sales figures by leveraging vendor relationships and personally overseeing negotiations resulting in 5% revenue increase. • Reduced expenses by effectively negotiating contractor prices, terms and service agreements. • Developed strategic relationships with key vendors and clients to foster profitable business initiatives. • Understand Company's Value Proposition, and Vendor's strengths and weaknesses in terms of Product, Implementation, and Support.

• Engaged with customers to understand customer needs, conduct gap analysis, define scope, and map requirements with Company's offerings. • Identified and qualified sales opportunities with prospects, and manage partners' relationships across GULF Region and assist them in closing the sale. • Conducted Presentations, demos, and carry out negotiations with Customers and Partners. • Helped building proof of concept solutions and leading demos with potential clients. • Track the implementation project, receive all client's updates and issues. • Managed Product Development Cycle to optimize sales pitches and closed over 1M $ sales within 2 Year. • Developed and implemented favorable pricing structures balancing firm objectives against customer targets. • Developed product documentation to communicate and align key components of upcoming features and products to internal teams. • Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches. • Anticipated clients' needs by staying in touch on regular basis.

Computer Systems Engineering degree with a focus on Big Data Modeling & Processing, Data Science, and Machine Learning.