Abuk Joseph

• Focusing on New Business – building SH communities and increasing membership numbers in new territories. • Relationship management and community building in different regions, representing the Soho House brand CWH Cities - from being directly located in our opening locations, developing a relationship with the CWH liaisons as well as existing CWH Committee members, build a deep understanding of the creative community. · Non CWH Cities – Establish friends and connections to support the growth of membership by networking consistently to build Committee potentials and awareness across the city. · Using existing Soho House members and your own networks, develop relationships across the city in the creative communities by attending events, exhibitions and new openings. · In partnership with the HMC, take responsibility for Founder targets being achieved with high quality applications and members. · Become an advocate for Soho House, explaining clearly and positively its purpose and ambition in the city. · Create and maintain a database of individuals potentially interested in membership, Committee positions and long-term relationships with the House. · Build a clear membership acquisition and launch strategy for the House, taking into account local event opportunities, partnerships and cultural moments. · Identify brands of existing or potential members that may be a great fit for future partnerships or events, working closely with the marketing, events and membership teams · In partnership with the Membership, Communications and CWH teams, support the search and recruitment of a Head of Membership and Communications to become the lead membership person at the House. · Once the House opens, support a smooth transition to the HMC and membership team, passing on key relationships.

· Manage membership managers, events teams and content managers to create a high-quality experience for all the members within the House · Responsible for driving membership acquisition, retention and the member and guest experience, including hosting member events appropriate for the local House and overseeing member communications within the House · Work with the membership team to create a cohesive creative environment under the centralized vision of the general manager of the house. · Build and maintain a committee for the House, ensure CMT members are productive in generating appropriate member applications · Partner with the general manager to meet annual membership targets · Engage in the local creative scene, attending events, parties, launches etc. to develop contacts, network and build awareness about the House, its facilities, your role and how new contacts might join Soho House · · For major Soho House events, both on and off-site, play a central role in putting together the guest list(s), ensuring members and VIPs get access, as applicable. When appropriate, facilitate access to the House for visiting high-profile celebrities and personalities (as well as a limited number of guests), ensuring they receive good service and enjoy their time as our guests · Work across all cross-functional teams (operations, design, content, creative, digital, events, partnerships and people & development teams) to deliver the House’s objectives · Write rotas for all direct reports to ensure there is full support on the floor across the Houses during key times · Participate in weekly Head of Department meetings for the site ·Play an active part in the creation and implementation of the members events program, helping to ensure that events are well planned (by the events manager) and communicated (by the content manager)

• Continue to grow our roster of talent • Guide the C&E Exec and intern with weekly one on one meetings to ensure they have the right support and tools to effectively complete their tasks for the week • Build strategic journeys which amplify our game changers through product • Engaging and supporting key communities in London helping us build brand love also contributing to the success of marginalized groups • Strategically mapping out each project to key product stories to create authentic storytelling and promotion of products through the collaborators' channels and our own • Identify creative, disruptive, and unexpected ways to inject passion for the Converse brand into the hearts and minds of our top influencers through seeding p