Abrianna Rochte, CAPM

- Managed development of an Ad Management UI with an integrated Generative AI component for a large retail client as part of a cross-functional Agile team. - Conducted user research to pinpoint 3 core users then developed user personas, identified their pain points through journey mapping, and served as the voice of the user throughout development. - Ideated the product concept and features, created the product roadmap, and prioritized features in the backlog. - Wrote User Stories for a team of 5 developers and assigned tickets in JIRA. - Organized sprints, communicated about progress and roadblocks in daily stand-ups, led sprint planning and retrospectives. - Conducted intermittent Quality Assurance tests from the perspective of a user to identify bugs and refine user pathways, while employing accessibility verification tools such as WAVE.

- Employed SMO strategies such as optimized post timing via Hootsuite & researched and implemented content engagement strategies to increase Instagram post interaction by 20% in a quarter. - Utilized CRM systems (MindBody, WellnessLiving) to handle 1,500+ client accounts, manage sales, and track KPIs. - Raised client retention by 16% in 2019 by establishing a system to identify, target, and then personally reach out to one-time clients. - Created diverse advertising content including posters, flyers, digital ads, and testimonial videos to attract new customers. - Maintained strong relationships and clear communication with studio clients, yoga teachers and studio owners to address concerns, serve the needs of clients, and build community.

Atlanta, GA

Barcelona, Spain

Austin, TX