Abril Diaz-Reyes
Senior Rewards Partnership Manager @ PLAYSTUDIOS
About
I’m passionate about building partnerships, campaigns, and loyalty experiences that make people genuinely excited to engage with a brand. Currently at PLAYSTUDIOS, I lead partner marketing and rewards initiatives across our mobile gaming portfolio, working closely with teams across product, CRM, lifecycle, acquisition, and design to create engaging player experiences that drive measurable growth. Over the course of my career, I’ve helped grow loyalty engagement, expand global partnerships across thousands of hotel properties, and launch integrated campaigns across email, social, push, and in-game channels. I especially enjoy finding creative ways to connect player behavior, brand goals, and meaningful customer experiences. I thrive in collaborative, fast-paced environments and love working at the intersection of partnerships, marketing, loyalty, and engagement strategy.
United States
Las Vegas Metropolitan Area
Computer Games
Product Marketing, Strategic Partnerships, Loyalty Marketing, Mobile Games, B2B Marketing Strategy, Operations Management, Relationship Building, Stakeholder Management, Strategy, Relationship Development, Analytical Skills, Project Management, Microsoft Excel, Business Strategy, Business-to-Business (B2B), Social Media Marketing
Experience
Senior Rewards Partnership Manager
PLAYSTUDIOS
Las Vegas, Nevada, United States
Partnerships Marketing Manager
PLAYSTUDIOS
Las Vegas, Nevada, United States
Partnership Marketing Coordinator
PLAYSTUDIOS
Las Vegas, Nevada, United States
VIP Experience Coordinator
Hakkasan Group
Las Vegas, Nevada, United States
Manage reservations for all Hakkasan regional venues. Work as liaison for Mexico venue guests and managers Use customer relationship management systems to accurately organize tasks, assign leads, and develop guest profiles. Use proper verbiage, spelling, and grammar on every communication. Email hourly reservation and guest list updates to venue managers and executives Utilize sales techniques to upsell guest to company’s portfolio of venues. Create Standard Operating Procedures for venues, processes, and tasks.
Marketing Intern
Provident Trust Group, an Ascensus company
Las Vegas, Nevada, United States
Support teams to plan, develop, and execute marketing initiatives Complete projects related to branding, content creation, and social media marketing Assist management with the preparation of campaigns and reports Handle inbound requests from vendors, brokers, partners, customers, and clients Perform competitive market analysis to identify areas of opportunity Collect performance metrics to measure progress
Education
University of Nevada-Las Vegas
Abril Diaz-Reyes's Contact Information
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