Abram Zazueta

At Johnston & Murphy, I’ve been able to mix the company’s high service standards with my own personal touch using empathy and real conversation to connect with people. I’m consistently beating my sales goals by 30%, truly I think that comes from how I treat every customer: I listen, I get to know them, and I make sure what they walk out with actually adds value to their life.

- Founded a business offering 1 on 1 and 2 on 1 private swimming lessons. - Successfully taught over 35 attendees, ranging in age from 2 to 14 years old. - Received feedback from parents praising my patience and effective teaching techniques. - Utilized methods such as breakdown tasks, reward-based incentives, competition with siblings, and multiple recognitions of positive changes to further develop students' understanding and engagement. - Created and managed a hiring process to recruit a second instructor. - Expanded services to include house visits in San Diego. - Achieved over $5000 in profit within the first four months.

At Pump University I have overseen the team’s marketing strategy, focusing on thorough community building through interactive Instagram stories, reels, and TikTok content. We innovated our apparel drop process by incorporating customer feedback and inclusion, ensuring each launch resonates with our audience. I also contributed to designing our embroidered and unique "decommitted" drop, turning a manufacturer error into a distinctive, conversation-starting look. Additionally, as a model for our apparel, I help connect with high school and college students, our primary target market, before expanding to the broader fitness and health community. Our company has successfully processed and filled over 600 orders and amassed a following of 13,000 across Instagram and TikTok.

I’m currently interning at MiaVia, a super exciting travel app that connects solo travelers. It’s been such a fun and rewarding experience! I’ve been diving into customer analysis to understand what makes our users tick, exploring what our competitors are up to, and brainstorming ways to make our app stand out. I’ve also been reaching out to awesome content creators to get them on board as partners, creating fun content, and working on SEO to help boost our visibility. One of my favorite projects was writing the app store description, where I got to showcase what makes MiaVia so special. It’s been a blast contributing to this startup and learning something new every day!