abiola ademuwagun

About

A sales and marketing Manager with a solid background and knowledge of industry practices. I am equipped with a diverse range of managerial expertise within the region of People management, Retail/Sales management, Customer services and Customer Marketing. My ability to resolve issues effectively and efficiently by proffering innovative and creative solutions results in my professionalism Specialties: Wholesale and Retail Sales Customer management Sales Operation Sales Automation customer marketing people management

Country

nigeria

City

nigeria

Industry

food production

Skill

sales operations, management, fmcg, business strategy, sales management, strategy, team management, customer marketing, training, sales automation, customer management, key account management, retail and wholesale sales management, people management, marketing strategy, sales, negotiation, strategic planning, fast moving consumer goods, marketing management, marketing, commercial negotiation

Experience

commercial planning and activation manager

guinness nigeria

2011-2 - 2013-3 · 2 yrs 2 mos

area sales manager

guinness nig p.l.c

2008-8 - 2011-1 · 2 yrs 6 mos

* Covering Kaduna, Kano, Sokoto and Zamfara states as well as all the adjacent northern states. * Managing a team of 8 to deliver Wholesale and retail volumes. * Teaming with other stakeholders to ensure volume drive and achievement of Quality, Distribution, Visibility, Price, Promotion and Persuasion. * Training and coaching of team * Management of Van Sales Men as well as creation of new routes to market and Journey Plans * Sales Budget management * Development of trade by Generating ideas and implementation of promotions for volume growth and market share * Liaising with Government agency * Assets Management * Managing customers budget and cash flow

commercial planning and activation manager

diageo

2014-11 - 2016-1 · 1 yr 3 mos

* Accountable for defining, leading and implementing a calendar of Brand and Sales Driver initiatives across Global travel and middle East to deliver on channel performance ambitions and grow category as well as market share within it. * Responsible for strategic planning, activity development, measurement & evaluation, briefing / development, execution, performance tracking and Insight generation. * Develop annual strategy and plans to maximize the business opportunity for markets in Europe, Americas, Asia and Africa. * Propose Shopper marketing activation plans that build the brands and turn shoppers into buyers. * Analyse channel data to understand key growth drivers of performance and optimize ROI. * Develop customer loyalty and incentive programs. * Engage commercial teams in development of plans and alignment of targets

Education

babcock university

communication

1999-1 - 2003-1 · 4 yrs 1 mo

Graduated with honours in Mass Communication. Majored in Public relations and Advertising. Graduating Class president 2003 Co founded a dance group Jewel of the Vine