Abigail Moskalik Ryan

As the Associate Commerce Marketing Manager for Black Box Wines, I am responsible for assisting in annual Commerce Marketing programs to drive consumer awareness and conversions at the point of purchase.

As the Brand Manager for the world's largest wine brand, I: -Managed communication, launches and Barefoot Wine priorities with the sales representatives and management of 4 different distributors -Organized logistics for over 180 events in Illinois, Minnesota & Wisconsin, including marketing materials, giveaways, social media, personnel, and event planning -Utilized internal sales database to create sales reports, showcase sales to distributor management and analyze success on product launches or monthly campaigns -Led the successful launch of Barefoot Rose in the Illinois market in a creative and innovative format, aiding in the market becoming the #1 seller YTD -Secured, negotiated and executed several large sponsorships such as Lake Shake, Chicago Pride and the Market Days -Created content, organized materials and aided in distributing the quarterly newsletter for the Women of Wine Communication Board from May of 2016 to present. -Supervised and managed budgets for travel, sponsorships, promotions, third party companies and event materials -Worked with sales representatives in 4 different distributors presenting brand priorities, training personnel and assisting in field sales calls

As a Field Brand Manager for Barefoot Wine, I oversaw Barefoot sales and sponsorships in Minnesota and Wisconsin. I: -Engaged Wisconsin distributors by supporting sales teams, pre-selling Barefoot Spritzer Cans into festivals and providing POS to key retailers -Launched Barefoot Spritzer Cans in the On-Premise and Retail channels in Wisconsin and Minnesota -Established and trained Barefoot’s Sole Patrol team in Oshkosh, Milwaukee and Appleton -Created a unique and effective monthly brand recap that engaged and invigorated winery and distributor personnel

As a member of the New Hampshire E&J Gallo Winery Sales team, I : -Managed a territory of up to 37 off premise retail accounts. -Developed and managed two separate campaigns to drive sales reps to push specific brands, including New Amsterdam Vodka and Barefoot Bubbly. -Organized and executed two Customer Appreciation Days at a key Independent. -Secured speaking opportunities for myself and my colleagues at the UNH Wine and Hospitality Classes over three semesters. -Created monthly Sell Sheets for all Reps in Independents and Grocery Chains -Secured 7 incentives during the 2014 holiday season including Largest Bubbly Display, the most 25+ Premium Case drops, and highest Carnivor sales over last year.

I manage over 100 tour guides daily, create work schedules, organize monthly tour guide meetings, and communicate with other managers and admissions counselors daily. I coordinate group visits, correspond with interested visitors, mentor prospective students, arrange schedules and presenters for group visits. Also, I publicly speak to over 400 people, lead tours with over 20 people, communicate and engage with students and families of different backgrounds.

I organize files at the Student Counseling Center, research surveys conducted by patients, create paper and electronic files, provide feedback on student needs and wants, and execute basic office duties.

As an intern at WWMT a CBS affiliate station, I update all media outlets for Channel 3 and maintain every website. I research information from every media outlet and communicate new events. I create scripts for news broadcasts and manage the news schedule. I locate news sources and produce news packages.

I create, manage, and promote my Shortform channel through social media outlets such as blogs, Twitter, Facebook, and YouTube on a daily basis. I also communicate and advise management on promotional ideas, creative channel suggestions, and common patterns in viewership during weekly meetings

I focused on Marketing as well as Communications. While focusing on communications, I specialized in media production. I spent my time at Miami learning and gaining hands on experience to the behind the scenes and inner workings of television, movies, and news rooms.