Abigail McLeod

- Developed and implemented a comprehensive curriculum, fostering a dynamic learning environment for students. - Executed impactful promotional strategies, showcasing exceptional oral and written communication skills. - Successfully managed a multifaceted schedule, balancing entrepreneurial endeavors, employment commitments, and academic responsibilities. - Demonstrated adept project management skills by overseeing all facets of product administration, finance, and marketing.

- Pioneered an online platform to market and sell artwork, prints, and greeting cards, utilizing platforms such as WordPress, Squarespace, and social media. - Orchestrated effective promotional campaigns, showcasing superior communication skills across diverse channels. - Skillfully managed competing priorities, maintaining organizational prowess and attention to detail. - Exemplified professionalism and ethical conduct in representing the business, overseeing finance, product design, delivery, and marketing efforts.

- Collaborated with global cross-functional teams in a hybrid, fast-paced startup environment, attending company-wide and departmental meetings to contribute to evolving marketing and sales strategies - Pitched, developed, and launched a company Substack publication, writing weekly content and designing the full marketing strategy, resulting in increased sales and subscriber growth - Founded and led the company’s influencer marketing division, identifying and onboarding partners that drove sales uplift and brand visibility - Executed weekly email campaigns and managed social media content using Canva and Hubspot; conducted data analysis on Pinterest engagement and retail sales strategies for major retailers (Target, Walmart, Nordstrom, Garmentory) - Recognized for initiative and creative contributions, including illustrating for the Crafted publication and proactively taking on projects across content, strategy, and analytics

-Amplifies the Odette School of Business official social media reach to students by utilizing Instagram and Facebook reels and posts -Portrays strong organizational and time management skills by balancing a full-time course load, achieving Dean's list distinction, while being active on and off campus -Completes tasks independently with limited supervision by planning and implementing social media plans in a remote work environment -Showcases proficiency with Qualtrics and Microsoft Forms to create surveys for students, professionals and Odette employees and with Drupal editing software to update the UWindsor website

-Developed marketing campaigns to promote various University of Windsor events for incoming first-year students such as HeadStart and Welcome Week -Utilized Canva and Adobe to create logos, print outs, handbooks, brochures, among other promotional materials for these orientation events -Presented in front of 500+ first year students and supporters during HeadStart and Welcome Week -Planned the Involvement Fair, collaborating with over 200 clubs, societies and campus partners to come together to showcase services

-Collaborated with management to revitalize the brand image of the firm utilizing social media -Interviewed individual agents to determine personal marketing needs, prepared custom marketing plans and developed custom templates for agents to use -Facilitated seminars with large groups of agents to share knowledge of marketing and branding