Abid Musani

Own revenue plan and P&L; lead a cross-functional team (creative, media, analytics) to hit growth targets. Manage $10k–$30k+/mo in social ad spend across Meta, Google, TikTok, YouTube, and LinkedIn; test → learn → scale cadence improved ROAS and protected CAC/LTV. Personal AI visual artist: I create ad visuals myself—from image concepts to full commercial videos (concept → storyboard → AI passes → edit/grade); cut edit turnarounds by ~50%. On-ground, international content leadership in KSA and Pakistan across e-commerce, real estate, restaurants, and healthcare—locations, crews, talent, timelines. Quality lead generation on Meta for real estate, schools, and other niches—tighter forms, audience filters, and CRM handoff to lift qualification and speed to contact. E-commerce: maintained ≥8% Return on Sales (ROS) on key lines while safeguarding LTV. Lead client communication with clear roadmaps; improved satisfaction by ~50%; retain and upsell accounts. Hands-on with pixels—dashboards that tie creative and spend to pipeline and profitability.

𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Provided expert digital marketing consulting services to clients, helping them achieve significant business growth through tailored strategies. 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐅𝐨𝐜𝐮𝐬: Focused on ecommerce solutions, assisting clients in launching and optimizing their online stores to achieve high ROS. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Utilized data analytics to identify key market trends and consumer behaviors, enabling clients to make informed marketing decisions. 𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Worked closely with clients to understand their business needs and crafted personalized marketing strategies that aligned with their goals. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Implemented performance optimization techniques for digital campaigns, leading to improved engagement and conversion rates. 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Trained clients and their teams on the latest digital marketing tools and best practices, empowering them to sustain long-term growth.

• Design & implementation of different platforms with high availability of business-critical services leading to enhanced uptime and optimizing the cost of physical hardware. • Deploying and managing multiple windows server 2016 and Linux server virtual machines on VMware ESXi (Bare Metal Hypervisor) • Administration, configuration, monitoring, support, and maintenance of a broad range of server, application, data storage, media, and computing devices related to delivering IT services to meet the needs of the business • Perform administrative and technical procedures for implementing changes, modifications, upgrades, additions, and deletions to systems components related to hardware, operating systems, applications, and software. • Coordinate and work with projects supervisors on the development of user manuals, training materials, and other documents as needed to enable successful implementation and turnover of the process. • Prepare business processes and systems documentation to enhance departments control and accountability. • Define professional methodologies for systems interoperability, security and other standards • Participated in quality / security audits for ensuring procedural compliance • Installation and configuration of SQL server for different ongoing research projects • Supporting technical and administrative aspects of day-to-day operations of 280+ nodes running on different Linux, Mac, and Windows platforms.

• Provide first and second level End-user IT support to all the staff members, faculties especially overseas, students and executives. • Maintain and support systems, workstations, mobile devices, printers and peripherals; respond to user service requests; and resolve trouble tickets. • Responsible for New User Onboarding, which includes (Profile management, IT Asset Configuration, VOIP Configuration & Orientation). • Commended for quickly resolving complex issues including system crashes, network slowdowns, connectivity problems, virus infections and more. • Achieved a higher user satisfaction rating by consistently logged and monitored ticket status to ensure fast, quality resolution of every issue. • Supervising and providing IT assistance to the academic’s labs (Windows, Mac & Linux). • Responsible for all the technical support of campus VOIP phones (SNOM, Yealink & Polycom).• Provide technical support to all the audio/video (skype for business & zoom) conferences & meetings. • Creating, Configure and Deployment of Images of different machines using the latest software. • Providing End User Support and maintaining IT Asset Inventory using SCCM

• Troubleshooting of daily complaints regarding Systems hardware, software and Local Network of around 100 + nodes. • Arrangements for new users network connectivity • Administration and Management of Network/server Racks Accessories. • Managing, monitoring and troubleshooting the backup systems of users. • Windows Image Deployments & creating Ghost images of workstations prior to upgrades. • Provide first and second level of technical support to the users including, desktops, laptops, different software, hardware, network, applications, printers, smart phones and other peripheral devices and third party software. • Installation of servers, data center cabinets, switches, access points and managing cables • Event Management (Provide technical support to all the workshops, audio/video conferences and meetings). • Looking after all IT related issues (Systems, Network and Support)

• Troubleshooting of daily complaints regarding Systems hardware software and Local Network of 8 nodes • Identified potential issues in the MIS portion of accounts receivable and Fixed Asset module. • Assisted in Developing & Implementing Fixed Asset Module System. • Troubleshooting of hardware/software interactions to determine if user problems are due to OTS software shortcomings, hardware malfunctions, incorrect user procedures • Provided first and second level of technical support to the users

completed my Bachelors In Science (BSCS) and now completing my MSCS in computers