Abida (Abby)

Market Analyst @ JLL

About

As a Master of Urban Studies candidate at HKU with 5-year architecture training, I decode space economics through triple lenses: ▸ REITs & Investment: Developed tax incentive models for housing REITs (National Innovation Program) + analyzed cap rates in hong kong real estate trends ▸ Commercial Real Estate: Executed school adaptive reuse projects, optimizing asset value through mixed-use zoning insights ▸ Hospitality Integration: Designed AR/NFT perfume retail experience (L'Oréal Top 50), proving user-centric space monetization strategies I can intersect my skills with your needs in: → Real Estate Advisory: Underwriting/asset repositioning (leveraging AutoCAD+SPSS skills) → REITs Research: Portfolio optimization using urban big data analytics training → Hospitality Development: Designing revenue-generating experiences

Country

Hong Kong SAR

City

Hong Kong

Industry

Architecture & Planning

Skill

consulting, planning, 城市研究, 城市规划, 城市历史, 城镇化, 城市更新, AutoCAD Architecture, 建筑设计, 建筑制图, ARCHICAD, design, 策略分析, 公共政策, 政策研究, 沟通交流, 分析技能, 商业分析, 商业报告, 策略

Experience

Market Analyst

JLL

2025-9 - 2025-12 · 4 mos

Shenzhen, Guangdong, China

• Market Analysis: Conducted quantitative research on the office leasing market, analyzing over 20,000 lease records to track quarterly rent trends, vacancy rates, and identify supply-demand dynamics in key submarkets. • Policy Research: Compiled and assessed 20+ regional policies and urban renewal regulations, produced policy briefings, and developed interactive Power BI dashboards to support strategic planning. • Report Writing: Contributed to regional research reports by creating data-driven charts and conducting analysis using Excel Pivot Tables, and assisted in preparing presentations for 5 phase reviews.

Strategy Intern

Guangzhou Huangpu Architectural Design Institute

2023-9 - 2023-12 · 4 mos

中国广东省广州

1.Conducted strategic analysis of the green finance industry with ESG trends to sharpen competitive advantage 2. Built financial model for photovoltaic sector, projecting 12% IRR through cost-benefit analysis of new materials 3. Delivered 50+ page property market research report on renewable material.

Urban Policy Research Intern

Hong Kong Good City Foundation

2023-2 - 2023-5 · 4 mos

亚洲

1. Evaluated Hong Kong’s sponge city policies using cost-effectiveness analysis, reducing flood risk by 25% 2. Collaborated with a cross-functional team to design a sustainable development road map for the Northern Area.

Industry Research Intern

Clifford Chance

2023-1 - 2023-4 · 4 mos

亚洲

1. Assisted a Bank in Navigating Environmental Risk Management 2. Negotiated a Sustainability-Linked Loan, delivered forward-looking and practical advice to clients 3. Performed in-depth analysis of global real estate trends and generated industry research reports

Metaverse Product Strategy Consultant | 2023 L'Oréal Brandstorm Competition

欧莱雅(中国)有限公司

2022-12 - 2023-3 · 4 mos

线上

1. Designed phygital perfume line (AR+NFC) targeting Gen Z 2. Simulated client engagement by 40% through blind-box gamification 3.Shortlisted in Top 50 nationally (3% acceptance rate); campaign video reached 3,000+

The 11thEY Innovation Competition: Carbon Manager SaaS Solution

2022-12 - 2023-3 · 4 mos

1. Designed an end-to-end SaaS solution to improve carbon compliance efficiency and scalability for SMEs. 2. Led a 5-member team to develop a "Carbon Manager" business plan, synthesising market insights and analysis 3 . Built a tiered pricing model, achieving 15% IRR and awarded “Top 5% Spokesperson” (2,000+ candidates)

Assistant Architect

Guang zhou planning institute

2023-1 - 2023-2 · 2 mos

中国广东省广州

• Contributed to the blueprint review and sealing for a factory renovation project • Helped with the visualization of floor plans for a school renovation project using AutoCAD • Attended skill training programs and lectures relating to urban policy and sustainable cities

Education

The University of Hong Kong

城市研究与住房管理

2024-9 - 2025-7 · 11 mos

Fuzhou University

建筑学

2019-9 - 2024-6 · 4 yrs 10 mos

Wuhan University

quantitative remote sensing

2023-6 - 2023-7 · 2 mos

• Conducted GIS data collection of urban road network and infrastructure • Established a geographic model for visualizing urban infrastructure

Nanyang Technological University Singapore

urban planning

2022-7 - 2022-8 · 2 mos

Comparative Study of Sustainable Urban Development Practices in Asian Cities Team Leader; Distinctive project in the Urban Planning Programme held by Nanyang Technological University • Conducted an in-depth comparative study of planning and sustainable strategies in Singapore and Beijing • Strengthened qualitative research skills, advanced the comprehension of urban development principles