Abi Collard

Line management of Marketing Operations Manager Trackside - Trackside Marketing Ops programme lead. Including training and overseeing delivery of Marketing Ops Exec and Manager on all elements of the trackside role and projects - Paddock and Paddock Club build and operations manager cover at several races per season - Planning and delivery of complex trackside hospitality programmes such as Monaco GP with multiple hospitality set-ups and unique logistics, including Paddock, Yacht, tenders and more - Development and implementation of new trackside Partner rights Off-Track - Lead on all Team and Partner driving events - Support wider Marketing Ops department on complex Partner activations and driver days - Travel management and organisation for Marketing Operations Department Budget management on all led projects and events

Line management of Events & Hospitality Executive and Marketing Operations Executive Trackside - Training of new trackside hospitality team - Hot Laps programme lead – end to end planning and delivery, including training and delivery handover to Marketing Ops Exec - Delivery of standard race weekend trackside hospitality programmes including ticketing, accreditation, partner programme, garage tours, viewing gallery etc. Lead on pit lane walks, live links, driver appearances, content capture, Reserve driver and Ambassador management Off-track - Management of Factory hospitality programme and team - Delivery of new factory infrastructure projects such as the Esports sim room, and heritage and factory event spaces - Lead for all Team and Partner driving events - Training of new events team - Support wider Marketing Ops department on complex Partner activations and driver days - Travel management and organisation for Marketing Operations Department - Marketing lead on planning and delivery of yearly pre-season collateral shoots, car launch and shakedown Budget management on all led projects and events

Trackside Hospitality - Support hospitality delivery trackside across the Paddock and Paddock Club, including logistics, garage tours, gifting, hosting etc. Factory Hospitality & Events - Overall management of hospitality spaces at the factory, including project lead on updates and refurbs such as the new Silver Arrows Lounge and Esports Facilities. - Management of the overall guest journey for all factory events, including tour routes, scripts, content etc. covering F1, FE and Esports events. - Planning, delivery and hosting of all factory events across F1, FE and Esports (2018-2020). In 2021 I began training our new Hospitality Coordinator to manage the tactical day-to-day delivery of all factory events so I can utilise my skills and expertise across other projects and events. - Management of all catering at the factory for events and meetings and the decor and flowers for external facing spaces. Team & Partner Events - Event lead for all driving experience events across all Team and Partner requirements, including Ice Driving and AMG Driving Experiences - Event lead for team involvement at F1 Fan Festivals, including hosting of Partner guests - Support the conception, planning and delivery of ad-hoc C-Suite level events - Support the planning and delivery of our annual Partner Summit event - Manage overall delivery of the Hot Laps Programme, including liaison with MB markets and Partner delivery on-site Other Projects - Marketing lead on planning and delivery of yearly pre-season collateral shoots, car launch and shakedown - Marketing lead on Partner shoots during COVID-19 pandemic when in-person Driver time wasn't possible for Partners on-location - Creation and delivery of the team's quartlery Partner Newsletters - Management of all marketing ops assets, including build, maintenance, branding, bookings and logistics. Including show cars, simulator car, display cabinets, marketing garage etc.

Worked both independently and as part of a multi-disciplinary team to create, develop and deliver new products, and improve current products, for the European gifting and seasonal market. Led a large portfolio of over 25 projects with very tight timelines. Collaborated with multiple departments to innovate and develop products that are at the forefront of market/consumer trends, whilst maximising margin and minimising complexity. This includes products for promotional campaigns to increase brand awareness and sales – for example the Cadbury white chocolate Crème Egg.

Recruited as the first intern for the Gifting and Seasonal team. Quickly began working autonomously with very limited support from my manager despite having no prior experience. For example – independently led a factory trial overseas on behalf of my manager only 2 months into the internship with less than a weeks’ notice. Delivered over 20 new products to market from initial brief to launch, including 5 big innovations. Led an intern skills development scheme and charity fundraising scheme. Was one of only 3 interns out of 25 to be offered a permanent position at the company after graduating.

Summer Field Assistant supervised by Dr. Helen Hicks. Working on a long term study examining the evolution and management of herbicide resistance in black-grass funded by the Biotechnology and Biological Sciences Research Council and Home Grown Cereals Authority. Involved in all data collection and responsible for setting up the data collection tablet at each new field using ArcGIS software.

Fundraised over £5,000 to support me in volunteering with the charitable organisation Project Trust. Significantly improved the grades of 5 children in the school hostel where I lived, 2 of which had special educational needs, by developing effective strategies alongside teachers and coming up with creative ways to keep them engaged.

Provided high quality customer service and successfully promoted sales, by using product knowledge to identify how best to market products to customers within store.

English teacher at Sri Chaitanya Primary School

Developed strong research, analysis and reporting skills as demonstrated by the high grades achieved in my final year research project and dissertation (85 and 80, respectively). Independently learnt three statistical analysis programs and basic coding skills. Produced first class content, including videos, presentations and news articles. Vice President of the Natural History Society (April 2016 – July 2017) - Developed an effective marketing strategy for the society and its events, and managed the budget. Led to a significant increase in membership numbers and an annual profit, allowing the society to continue. Events Officer for the Natural History Society (April 2014 – May 2015) - Organised, promoted and oversaw all events run within the society. Both online and offline advertisement, including liaising with local media. Academic and Inclusion Officer for the Biology Society (April 2014 – May 2015)