Abhishek Yadav

Spearheading Amazon’s North India brand acquisition, leading a high-performing team of 60+ professionals in strategic brand and distributor onboarding and growth initiatives. Driving multi-crore Gross Merchandise Sales (GMS) uplift by implementing innovative sales strategies and operational efficiencies within Amazon’s Seller ecosystem. Orchestrating cross-functional initiatives, including launching key brands and expanding product selection, leading to increased market share and customer engagement. Leading DEI initiatives to cultivate a diverse, inclusive workforce, aligning talent acquisition with organizational values and fostering an innovative culture.

Led a specialized team supporting top-tier sellers, achieving a revenue growth of XXX Cr in North India through strategic onboarding and performance management. Developed targeted sales and engagement strategies to deepen relationships with high-value sellers, boosting retention and revenue contributions. Managed end-to-end lifecycle of seller accounts, leveraging data insights to scale growth and operational excellence.

Managed South India’s high-value seller portfolio, overseeing a team of sales specialists to increase revenue and market penetration. Led the Substitutability Program, identifying new product opportunities based on market insights to diversify Amazon’s offerings in Hyderabad, Kolkata, and Bangalore. Collaborated with product teams in launching new features, resulting in a significant revenue uplift and enhanced seller experience.

Directed a team of 71 in onboarding and integrating SMEs across South and East India, establishing long-term strategic partnerships. Achieved ambitious onboarding targets, enabling sustainable revenue growth for Amazon.in and expanding the marketplace’s seller base. Drove process improvements fostering operational efficiencies and optimized seller support systems, resulting in enhanced seller satisfaction.

As the Chapter Leader of the Delhi-NCR Alumni Chapter, one of the largest ISB alum communities globally, I am responsible for engaging alumni within the chapter through various activities such as social and business networking events, lifelong learning sessions, and industry talks. I play a critical role in fostering connections and support among ISB alumni in the local community. My goal is to create opportunities for alumni to connect, learn, and grow both personally and professionally.

As a sales and channel placement leader for Star TV, Disney, and Aaj Tak channels, I was responsible for driving revenue and growth through partnerships and revenue agreements with long-term deals. This included identifying and developing new opportunities in the market, managing key projects with the Strategy Team of Star TV for distribution and placement of channels, overseeing 3 lac subscribers, and actively scaling up revenue of Star TV program in rural Rajasthan. I was responsible for planning and budgeting, managing operations for the new distribution channels such as UTV, Disney, and Aaj Tak, and leading content partnerships across various Multi System Operators in sports, entertainment, and regional content to drive growth and engagement through these initiatives. I also developed a regional strategy for media partnerships, fostering leadership-level relationships with major distribution partners.

Managed viewership for Star Tv and Aaj Tak channels, generated subscription revenue and placed channels in the Rajasthan market. Received "Rock Star Award" for Q4 2019 for placing UTV and Disney channels across 90% affiliates through "Local Cable Operator" connect program.

Managed viewership, generated subscription revenue, and placed channels for Star Tv and Aaj Tak. Led a team of 17 direct reports and collaborated closely with the Independent Vertical North and West Head.

Leading Hotel Sales and Commercial Business in North India. Successfully integrated ESPN's 3 channel bouquet and Star's 20 channel bouquet, resulting in an additional 1.2x value for renewing deals.

Headed Cable Subscription Sales and Channel Placement for ESPN, Star Sports, and Star Cricket channels in North India's hotel and commercial establishments. Drove revenue and growth through partnerships and agreements, identified and developed new opportunities. Led expansion of Business Operations in 11 Cities for Hotel Sales, successfully transitioned to a direct model resulting in INR 90 Lacs savings.

Established the Corporate Sales Vertical as part of the founding team, worked closely with leadership to pioneer the segment in the industry. Generated new business opportunities with Hotels, Townships, and restaurants, resulting in $0.1 million revenue within 8 months using new-to-company strategy.

Led Cable Subscription Sales & Channel Placement for Star TV & CNBC channels in North India's hotels and commercial establishments, driving revenue growth through partnerships and agreements. Identifying and developing new opportunities, driving 300% growth within 6 months by establishing a new price point, managing the business for North India, overseeing four distributors. Generated incremental revenue of $0.7 million by increasing new restaurant sign-ups by 3x in 12 months.

Management Graduate from Indian School of Business (ISB) which has been ranked #1 in India and #23 worldwide in the Financial Times Global MBA Rankings 2021. Amongst Asian business schools, it ranks #5 and is the only B-School from India to figure in the top 25 globally.