Abhishek Mittal

Leading Skin Care business for Asia Middle East Africa

Director, Brand Design & Sales Strategy, Personal Care, Asia Middle East Africa

Brand Director, Olay, Asia Pacific

• Led business planning and supply planning for $600 Million business in Japan for mega brands like Pantene, H&S, Wellaton • led highly diverse team of multi-nationality and multi-grography team to deliver the base business and innovation with excellence in key deliverables of cost, cash and service

• Led multi-functional P&G teams and external vendors to successfully deliver 3 (out of 8) phases of brownfield manufacturing capacity expansion project for Baby Care (Pampers Diapers) in India. Delivered the project as per schedule and without any recordable safety incidents and while managing a total capital of USD 200 Million Dollars • Established project team, completed design and financial feasibility studies, secured initial funding and initiated contracting for a USD 250 Million Greenfield Manufacturing Plant in India • Led the plant through Capital Systems Audits obtaining maximum scores, coached new Capital Project Managers • Led a team of managers to Design and Deploy a new brand image and vision for the 1000+ employee Plant in India.

A Cleantech firm for integrated hardware and Software as a Service (SaaS) solution to measure, monitor, manage and monetize energy and carbon emissions of an organization/ individual. - Represented India at the Mcginnis Venture Competition at the Tepper School of Business, Carnegie Mellon University, USA. Finished amongst top 5 business plans at the global competition - Invited as a direct finalist in Champion of Champions league at the India Innovation Pioneers Challenge 2009 organized by Indo-US Science and Technology Forum, INTEL and University of California, Berkeley - Secured 2nd position in Cleantech category and 3rd overall in Eureka! 09, Asia`s largest Business Plan competition organized by E-Cell, IIT Bombay in partnership with National Entrepreneurship Network (NEN), The Indus Entrepreneurs (TiE) and Federation of Indian Chambers of Commerce and Industry (FICCI)

Mood Indigo is Asia’s largest college cultural festival with 120 events, 60000 attendees from over 500 colleges. My work and achievements as the Overall Coordinator of Mood Indigo 2008 included the following: # Established and led a 3-tier team of 22 core group members and 500 volunteers across 10 departments; Efficiently managed resources worth USD 1 million (Money, Kind and Media) # Pioneered groundbreaking initiatives such as: • Blood Donation Campaign ‘Khoon Chala’ across 25 colleges and 11 Cinemax theatres resulting in 3550 blood donations. Recognized by the Ministry of Youth Affairs and Sports as the Youth Pioneer for the cause • Intensified security measures post 26/11 Mumbai attacks in collaboration with Mumbai Police and NCC, with unique identification process for each attendee ensuring smooth functioning in a volatile environment • ‘Live Your Passion’ campaign repositioning MI as a youth platform to provide professional opportunities through collaborations with Femina Miss India, Prithvi Theatre, Bollywood Houses and Music Labels # Diversified the spectrum of events based on audience psychographic analysis introducing 18 new events and 6 international acts in association with 6 foreign embassies and international alumni network # Revolutionized the publicity strategy by conceptualising new media avenues such as MI Baskin Robins flavour, the ‘Skip the Queue’ campaign in collaboration with McDonalds and Barista, resulting in a 20% increased attendance

Mood Indigo is Asia’s largest college cultural festival with 120 events, 60000 attendees from over 500 colleges. My work and achievements as the Marketing Head of Mood Indigo 2007 included the following: • Led a 2‐tier team of 64 volunteers to garner corporate sponsorship in excess of USD 0.3 million (money and kind) - - a 40% YOY growth in overall budget and the highest ever for any college event in India • Initiated client specific marketing by establishing activation teams and successfully represented diverging interests of 31 companies, leading 40% repeat sponsors in the following year • Collaborated with 12 Media Partners and executed unparalleled nationwide media coverage worth USD 0.3 million

Vacation Trainee at Schlumberger in the Completions Segment.

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