Abhishek Arora

Redington is one of the largest technology distribution companies in the MEA region. In this role I lead a Multi-category IT portfolio with full P&L ownership across consumer products, VC solutions, switching, and storage. – Own and grow a $40M+ annual portfolio across MEA, delivering consistent year-on-year revenue and margin performance through disciplined pricing, supply planning, and promotional strategy – Build and manage strategic alliances with key retail chains and channel partners across GCC and Africa, driving double-digit sales growth through structured account management and joint go-to-market planning – Lead market intelligence and demand sensing — identifying shifts in customer needs and technology trends early, and translating these into portfolio and product mix decisions that improve sell-through and reduce ageing inventory – Develop and execute vendor-aligned marketing campaigns that increase brand visibility, partner engagement, and commercial outcomes across the distribution network – Spearhead revenue growth strategies against quarterly and annual targets, working cross-functionally with supply chain, finance, and sales teams to ensure execution quality

– Managed a $20M IT product business across retail and channel with full P&L accountability – Planned and optimised product portfolio by customer segment, region, and price tier on a quarterly and monthly basis, aligning promotions and strategic marketing to commercial objectives – Managed end-to-end supply chain operations to ensure right product availability at the right time and price point, minimising stock ageing across the network – Led and developed a team of sales promoters and executives, building capability and product knowledge across the commercial organisation

– Drove retail and channel sales across GCC — UAE, Saudi Arabia, Kuwait, Bahrain, and Oman — for multiple IT brands across the laptop, desktop, AIO, convertible, printer, and tablet categories – Led a team of 20 direct and indirect Sales Managers, building a high-performance commercial organisation focused on market share growth and customer acquisition – Coordinated purchasing, sales mapping, product promotions, and marketing activities across the region, maintaining close alignment between retailers and vendors for optimal execution

– Drove HP Storage portfolio channel sales across pan-India, growing market share by 20% in a competitive four-distributor landscape – Executed channel marketing activities and partner training programmes to build awareness and commercial momentum across the HP Storage ecosystem – Identified and developed growth opportunities through channel and end-customer engagement, consistently expanding the dealer and customer base

• Channel and End Customer Sales for IBM Business (Storage Portfolio) For Pan India. The Solutions includes complete Storage Portfolio like backup Solutions, Storage Solutions (DS boxes and San Storage etc.) • Focus on increasing the IBM Volume (Run Rate) Business and Back to Back Business with the Vendor. • Educating channel and end customers about the Products and managing relationship with the Channel and the vendor

• Channel Sales for Samsung IT Components (TFT’s, Optical Disk Drive, and External Disk Drives) in North and West Delhi. • Providing all kind of supports to the Partners related to the Pricing and Availability of TFT’s, ODD’s etc. • Increasing the number of Channel Partners every month, leading to increase in the business for Samsung. • Planning the schemes month on month and some kickers to increase the sales

• Channel Sales for Lenovo Think Products (Commercial Laptops (Think Pads), Desktops (Think Centre) and the Lenovo Options (Peripherals and Accessories) in West and North Delhi. • Planning the branding and Promotional activities for all Channel Partners at various places in Central Delhi, West Delhi & North Delhi