Abhishek Sood

- Owning the entire service ecosystem for Dr Fixit. Managing digital and influencer budget for the brand, covering BTL initiatives, relationship engagements, and digital marketing expenses. - Analysing consumer behaviour trends, segmenting into cohorts, and using targeted marketing campaigns to drive awareness and trials. Created personalized service offering modules for economy and premium consumers thus increasing business conversions and value contribution. - Decreasing CPC, CPH, and CPQ by analysing consumer trends and creatively optimizing SEM campaigns for higher impressions. Designed and implemented pin-code level targeting to enhance faster reach and thus ensure better conversions over competition players. - Guiding design team with insights for creating high-performance creative content. - Understanding end users for meaningful segmentation and refining service modules through continuous research. - Systematic creation and automation of consumer database through in-house portal development and thus increased overall consumer satisfaction. - Responsible for strategizing & implementing pan India demand generation via BTL activation for Dr Fixit New Construction category across country via 15 managers and 50 field executives - Heading pan-India agency working in 150 towns for designing, budgeting, executing & monitoring user activation - Handled the Contractor APP & Loyalty program to enable digital journey of users & drive usage of focused products.

First venture of the Birla Group in the real estate sector. Promising projects across different localities in Mumbai. Independent projects, JVs, acquisitions and mergers across the metropolitan. Chanel partner enrollment for various real estate companies across Mumbai to have a long term association with them.

Awarded a Pre Placement Offer

• Understood and analysed the social media promotion processes for gaps and improvement in online presence • Generated leads in the various public and private organisations like PNB, SBI, Infosys, Tech Mahindra, Airtel, etc. for monetary and volunteer support via their CSR department • Provided assistance in organizing and conducting the annual event based on the theme of Women Empowerment under the subsidiary Navchetna in Sector 16 Panchkula

The following duties were performed holding the post mentioned above: • Developing engineering designs and drawings from preliminary surveys & as built drawings for various cities i.e. Surrey, Delta, Langley, Abbotsford, Burnaby, Richmond, District of North Vancouver New Westminster, White Rock, Maple Ridge etc. • Preparing all the engineering drawings required for submission to the city like site drainage, lot grading, key plan, onsite service plan, road works profile & cross sections, storm/sanitary & water main profiles, Storm water management and Sanitary catchment plans. • Planning, designing and drafting commercial and residential projects for building permits, project scoping/detailing stage up to service agreement. • Designing onsite storm water disposal for commercial buildings with details of storm manholes, diameter of storm pipes, IC’s, catch basins and lawn basins locations with rim & inverts etc. • Preparing sub-division layout plans for preliminary layout approval and project scoping/detailing stage. • Preparing three stage Erosion & Sediment control plans for residential and commercial buildings. • Revisions/incorporating comments on the drawings from the city. • Prepare material specification, cost and quantity estimates of the proposed designs for final agreement. • Checking of required survey and as built information for its completeness. • Preparing final as-built drawings after completion of projects for approval. • Designing water detention system using rock pits, concrete tanks, VHV & SVHV Vortex type restrictor and Designing Flow control manholes with orifice as per release rate & detention required by the city. • Generating reports for earth work calculation. Calculation of total cutting and filling required at site.

Steel Bridge Erection for DMRC, L&T

Civil Engineering