Abhishek Sheeba

Abhishek Sheeba

Director & Chief Executive Officer @ Befikre Ltd

About

I’m a founder and operator building technology at the intersection of hospitality and infrastructure. After scaling profitable hospitality venues in the UK, I began developing Lickin — an AI-powered restaurant operating system designed to improve unit economics, reduce reliance on high-commission delivery platforms, and help independent operators retain more value. My focus is on building scalable, recurring SaaS and embedded payments models grounded in real-world operations, not theory. I’m passionate about creating ventures that combine strong fundamentals, clear revenue logic, and long-term defensibility. Currently raising and expanding our early-stage network across operators, investors, and strategic partners.

Country

United Kingdom

City

London

Industry

Staffing & Recruiting

Skill

Complex Project Management, Digital Strategy, Event Management, Interviewing, Hiring, Human Resources (HR), Recruiting, Email Marketing, Social Media, Google Analytics, Search Engine Optimization (SEO), Marketing Strategy, Social Media Marketing, Sales, Management, Leadership, Microsoft PowerPoint, Microsoft Excel, Microsoft Office, Teamwork

Experience

Befikre Ltd

Director & Chief Executive Officer

Befikre Ltd

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Bangor, Wales, United Kingdom

Spice up your evening by heading to the Indian pub and restro for a vibrant atmosphere, refreshing drinks, and mouth-watering Indian cuisine. Whether you're craving a classic curry, tandoori delights, or flavorful street food, our menu has something for everyone. Come for the drinks, stay for the food, and enjoy a memorable night out with friends!

Ahara Group of Resturants

Marketing Communications Manager

Ahara Group of Resturants

2022-2 - Present · 4 yrs 8 mos

London, England, United Kingdom

1)Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends 2)Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands 3)Analysing the success of marketing campaigns and creating reports 4)Supervising advertising, product design and other forms of marketing to maintain consistency in branding 5)Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers) 6)Managing budgets and a team of junior assistants 7)Organising events such as product launches, exhibitions and photo shoots.

Myunibook

Founder and CEO

Myunibook

2022-9 - Present · 4 yrs 1 mo

London, England, United Kingdom

The world's first ever networking app that connects students, mentors, leaders and institutions around the globe. A single platform that records and supports the journey of a child right from grade 5 till they achieve professional excellence. Website - www.myunibook.com

Association of Indian Dirt Racing

Chief Executive Officer

Association of Indian Dirt Racing

2018-4 - Present · 8 yrs 6 mos

India

AIDR (Association of Indian Dirt Racing) is an organization that provides a platform to all the people, who have imposed their passion head in motor- sports, to escort their path towards accelerating their technical mastery. Dirt racing, which is the single most common form of auto racing in the world, that offers each participant to fabricate their technical versatility to the next grade. AIDR is administered by a bunch of well experienced, devoted and dynamic automotive enthusiastic people, who enhanced this venture to impart practical knowledge in students. At the dais of AIDR, the aim is to promote off road racing, mud racing and Karting competitions. Theoretical knowledge leads to deeper understanding of a concept but Practical knowledge helps you acquire the specific techniques that become the tools of your trade Website : www.aidr.in E mail: aidrndkc@gmail.com Mob: +91 8113077124

The Recruits Group Ltd

Head of Growth

The Recruits Group Ltd

LinkedIn
2022-12 - 2023-10 · 11 mos

London, England, United Kingdom

1. Designing and executing business development and marketing strategies. 2. Monthly, Quarterly and Annual Target Planning. 3. Creating tests and experiments to positively influence client acquisition, conversation, retention and lifetime value.

Flexi Recruits

Client Delivery Manager

Flexi Recruits

LinkedIn
2022-2 - 2022-12 · 11 mos

Basildon, England, United Kingdom

Manage client relationships: Build and maintain strong relationships with clients, ensuring their satisfaction with the company's services. Ensure timely service delivery: Coordinate with internal teams to ensure the timely delivery of candidates to clients. Handle client requests and concerns: Act as the primary point of contact for clients, addressing their inquiries, concerns, and requests promptly. Monitor client satisfaction: Track and assess client satisfaction levels, identifying areas for improvement and taking proactive measures to address any issues. Collaborate with internal teams: Work closely with recruiters and account managers to align strategies and improve service delivery. Started as a recruiter and worked in both IT and Medical recruitment and recruited more than 50 in country and overseas candidates. Knows all the process of 360 degree recruiting including getting sponsorship to a company to applying visa for a candidate.

Coral Trading Corporation

Junior Brand Marketing Manager

Coral Trading Corporation

2018-10 - 2019-10 · 1 yr 1 mo

Thiruvananthapuram Area, India

- Access and report of all marketing campaigns against the company KPI’s -Worked as a part of team to come up with the right vision, mission, goals and strategies for the company -Organised, launch parties and other marketing events -Preparing presentations and documents on behalf of core team for business expansions. - Monitoring market trends and conducting consumer research - Attending meetings with clients

National Dirt Karting Championship

Founder and Race Organiser

National Dirt Karting Championship

LinkedIn
2018-4 - 2019-7 · 1 yr 4 mos

Bengaluru Area, India

NDKC is India’s first dirt karting competition and also it is the first student competition in India to associate with an International Karting Club (Cape Oval Dirt Karting, Cape Town, South Africa). The Champions gets an opportunity to race at Cape Oval track, South Africa with a sponsorship of upto Rs 1 Lakh. Website: www.ndkc.in E mail: events@ndkc.in

UKF College of Engineering and Technology, Parippally, Kollam

Garage In Charge

UKF College of Engineering and Technology, Parippally, Kollam

LinkedIn
2018-7 - 2018-10 · 4 mos

Kerala

-Manage, Implement and supervise all daily garage operations. -Organise, maintain, and reconcile various financial records, both manually and through automated methods -Manage claims process, limit liability and maintain overall safety in the facility -Train, supervise, counsel, schedule and evaluate garage attendant staff -Balance accounts and assist in preparing reports and statements. -Provide technical assistance and work direction to support personnel. -Work special projects as assigned or required. Assist and train the students in different projects Web: www.ukfcet.ac.in E Mail: ukfindia@gmail.com Mob: +91 4742577954

Lemon Digital Press

Office Marketing Coordinator

Lemon Digital Press

2014-4 - 2015-5 · 1 yr 2 mos

Paripally, Kollam

- Implements marketing and advertising campaigns by assembling by analysing sales, forecasts, preparing marketing and advertising strategies, plans, and objectives, planning and organising promotional presentations, updating calendars. - Track product line sales and cost by analysing and entering sales, expense, and new business data. - Keep promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, verifying receipts. Mob: +91 9847706963 E mail- lemondigitalpress@gmail.com

Education

University of East London

University of East London

LinkedIn
2020 - 2021 · 1 yr
Rome Business School

Rome Business School

LinkedIn

Marketing and Communications

2019-10 - 2020-9 · 1 yr

Abhishek Sheeba's Contact Information

Email

******@***.com

Phone

(**) *** ****

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