Abhishek Setia

Lead marketing for 20+ mid-market eCommerce brands and 4 internal SaaS businesses across food, beverage, gardening, and automotive categories. Scale client revenue from $60M+ to $100M+ annually; grow CV3 platform ARR from $XXXK to $XXXK Boost campaign ROI from 3x to 8.5x through AI-led CRO and full-funnel optimization Oversee 20+ cross-functional team members across Paid, SEO, Email, Content, Social, Influencer & Marketplace Deploy AI tools across SEO, chatbot flows, micro-conversion UX, and reporting dashboards Own P&L strategy, growth forecasting, and client profitability with CEO and VP Drive a high-performance culture through internal trainings, AI enablement, and execution reviews

Own strategy and execution for digital marketing across mid-market eCommerce clients and internal SaaS properties during a high-growth phase leading up to my promotion. Lead multi-channel campaigns across Paid Ads, SEO, Email, Social, and Content for 15+ DTC brands Drive full-funnel performance marketing and CRO initiatives to improve ROI and customer retention Collaborate with Product, Sales, and Client Success to align go-to-market efforts and scale user growth Support CMO and VP with forecasting, campaign reporting, and demand generation strategy Mentor a cross-functional team and contribute to team process maturity, leading to 3x client growth rate

Lead marketing for 4+ brands — including Jugnoo Autos, The Buddy, Jini.me, Yelo — across both B2B and B2C verticals. Head end-to-end growth strategy, covering user acquisition, retention, and AOV growth Manage a 10–12 member team across Paid Ads, SEO, Email, Design, Video, and Content Scale franchise pipeline and drive B2B revenue through sales enablement and demand generation Launch go-to-market plans for new cities and products with localised full-funnel playbooks Own marketing P&L; work closely with founders on funding decks and investor readiness

Own B2B and B2C marketing for Fatafat, a hyperlocal delivery brand under Jungleworks. Manage full-funnel campaigns for both franchise sales (B2B) and retail customer growth (B2C) Run lead generation, app install, retention, and branding efforts to grow the user base in Tier 2/3 cities Coordinate between design, content, and paid media teams to support GTM campaigns Build reporting and CRM workflows for franchise partners and customer lifecycle journeys Support senior leadership in developing vertical-specific playbooks for future market expansion

Led marketing across two verticals: holiday home real estate and a newly launched homestay business in Himachal. Built the hospitality vertical from the ground up — including branding, digital strategy, and booking funnel Drove lead generation and brand awareness for premium holiday home projects Managed a 5–6 member team across digital marketing, content, and on-ground execution Set up marketing systems and automation to support both B2C bookings and offline real estate sales

Worked with fashion, lifestyle, and hospitality clients to launch and market local events and brands. Led end-to-end campaigns for fashion shows, lifestyle exhibitions, and launch events Managed event branding, social media, digital ads, and on-ground promotional collateral Delivered creative direction, visual design, and brand positioning for 10+ early-stage projects Built foundational experience in B2C marketing, campaign execution, and design communication