Abhishek Ranjan

I was heading brand marketing/communications initiatives for a mobile handset organisation.

I was associated with Phillips for almost 3 years as a part of the core team responsible for ideating and executing the brand positioning strategy for the Indian Market. My key responsibilities under this role are: • Responsible for driving market share, equity and the overall brand P&L • Managing the Creative/Advertising, Digital, Media, PR, Event and Activation agencies to deliver on-time, high-impact interventions • Managing Content creation for internal and external stakeholders • Activation Handling of the PR strategy and Press launches for the company • Driving research based interventions on the brand to achieve competitive edge with strengthened market share and brand growth • Identify brand engagement platforms and work closely with the event management agencies to ensure innovative executions and flawless delivery Key Achievements • Successfully planned & executed the press launch of Philips Mobile in India • Philip Mobiles nominated in NDTV Gadget Guru Awards – Worked closely with the PR agency and pitched in the Philips feature phone for NDTV Gadget Guru Awards. This was the only feature phone nominated in smart phone category. • Created and launched an innovative campaign “Cut the Call” on Facebook

Responsible for creating brand communications campaigns that blend publicity, promotions to enhance the brand image, increase awareness, extend market positioning and raise consumer recognition levels Key Responsibilities: • Conceptualizing and executing a comprehensive marketing communication plan for Mobile Phones and other products at pan India level • Responsible for the brand P&L & ensuring proper budget management including expense reporting and vendor payments • Develop 360 degree communication across ATL & BTL media including TVC, Print, Radio, Online, POS, Activation and ensure timely execution of the same • Managing the Creative/Advertising, Digital, Media, PR, Event and Activation agencies to deliver on-time, high-impact interventions • Identify brand engagement platforms and work closely with the event management agency to ensure innovative executions / associations. Key Achievements: • Planned & executed the launch of Celkon “Rahmanishq” mobile series through Rahmanishq music concert • Successfully planned & executed the Press launch of the mobile series in 3 major cities • Creative planning & execution of TVC for “Campus” smart phone series • Handling of 2 Cricket Series involving India • Launch of 10 smartphones at Pan India level

Role: Marketing Manager (India & SouthWest Asia) Domain: Marketing • Develop and execute 360 degree communication plans for launches in India & South-West Asia • Ideate product positioning platforms for the complete Logitech range of Products • Manage end-to-end deliverables across ATL & BTL media including print, radio, online, POS, activation (inclusive of media planning) • Identify brand engagement platforms and work closely with the PR agencies and event management agencies to ensure innovative executions / associations Key Achievements: • Planned & executed the Onam Consumer Promotion campaign that helped the team achieve the quarter’s sales target • Planned and executed the Christmas campaign for PAN India • Part of the team responsible for the successful launch of Logitech’s Windows 8 products in India

Role: Brand Manager (India & International Markets) Domain: Marketing • Content Creation across ATL & BTL media including TVC, Print, Radio, Online, POS, and Activation and ensure timely execution of the same. • Identifying opportunities basis target consumer reach for brand. • Ensure proper budget management including expense reporting and vendor payments. • Regular updation of competition tracking and information for the category Key Achievements: • Worked as a key team member for launch of Micromax IIFA Edition Q55 Phone through IIFA awards held in South Africa • Planned & Executed Diwali Consumer Promotion campaign • Worked on creation of innovative communication for high visibility of new mobile phone launch during cricket series • Part of the design and communication team for the Micromax new logo change

Role: Sr. Product Executive Domain: Marketing • Contribute in brand communication, positioning and pricing strategies of LED, LCD and Plasma TVs in India. • Coordinate with Sales teams across the country to achieve Panel TV sales targets • Manage content creation for internal and external communication • Lead online & PR communications for the LED and LCD TVs • Part of Core team responsible for the launch of Samsung LED TVs and new Panel TV line up in India. • Part of Team responsible for maintaining market share (value & volume) across India for LCD TVs along with ensuring the brand’s No.1 position within the category