Abhishek Mishra

Owned end-to-end category performance for Frozen & Ice Cream across 6 PAN-India warehouses, driving high availability and healthy inventory with Category P&L exposure. Led SKU-level execution across 100+ FMCG brands, balancing demand velocity, shelf-life constraints, cost efficiency, and warehouse capacity. Drove demand forecasting and supply planning using CPD trends, historical consumption, seasonality, and festival-led demand spikes. Planned and executed seasonal and promotional readiness (DOTD, festivals), aligning procurement volumes with projected sales uplift. Partnered with central brand teams to improve fill rates, reduce lead times, and strengthen service levels and supply reliability. Coordinated with Finance and Commercial teams to ensure accurate pricing, MRP, UOM, UPC, and margin governance. Optimized purchase order quantities through forecast vs. actual analysis, reducing stock-outs, overstock, and working capital lock-in. Collaborated with warehouse and operations teams to resolve GRN, inwarding, and quality issues, improving inventory accuracy and turnaround times. Ensured compliance with FSSAI regulations and cold-chain SOPs, maintaining food safety and regulatory standards. Leveraged category dashboards and retail systems (ProdHP Admin, Superset, RMS) to track availability, inventory health, PO execution, and key category KPIs

Corporate Marketing Profile (B2B) with Customer Relationship, Upselling, Cross Selling, Customer Retention and Sales Revenue Generation. - Acquiring RFQ or RFP and Sales Conversion through data mining & coordination with Internal Team. -Data extraction from data platform according to the business requests from stakeholders. - Efficient Customer service representative with Proficiency in cold calling/emailing, outbound calls. -Report generation. - Proficiently handling the software like Lead management (SAP) & Freshworks (CRM), Fretron(TMS), for identifying sales prospects for following the marketing funnel to reach the point of lead conversion. -Lead Nurturing, Appointment scheduling and Converting the Prospect Lead into Oppotunities (B2B), devising strategies to track and optimize the entire sales process. - Efficiency in providing Training and Development programs.

Coordinating with Founder Col. Pankaj Goel Sir and Co- Founder Shakuntala Bhandarkar Ma'am to lead volunteers.

An MBA with a dual focus on Supply Chain Management and Marketing combining skills in logistics, operations, and procurement with consumer behavior, brand strategy, and sales.