Abhishek Kumar
Head of Marketing @ Sanfe
India
Delhi
Marketing & Advertising
Mobile Email, HubSpot, Operational Efficiency, Metadata, Reducing Operating Costs, Performance Marketing, Process Optimization (Manufacturing), Creative Optimization, Digital Marketing, D2C, Conversion Optimization, Google Ads, Retentions, Inventory Optimization, HubSpot Marketing Hub, Profitability Enhancement, Google Search, Profitable Growth, Landing Page Optimization, Marketing
Experience
Head of Marketing
Sanfe
• Scaled website revenue from ₹15L/month to ₹7Cr/month through performance marketing and funnel optimization • Achieved ~3000+ daily orders at peak with ₹700+ AOV • Improved ROAS from ~1.8x to ~3.0x through creative testing and audience optimization • Reduced CAC by ~40% (₹400+ → ~₹240 range) • Improved conversion rate ~2x via PDP and checkout optimization • Built retention flows (email + WhatsApp) → repeat rate ~20%+
Head of Growth
Sanfe
Performance Specialist
Lino Perros
Gurugram, Haryana, India
Senior Marketing Manager
Lino Perros
• Managed multi-crore monthly ad budgets across Meta & Google • Maintained ~4x ROAS while scaling D2C and marketplace revenue • Improved funnel efficiency via landing page and checkout optimization
Marketing Manager
Artarium LLP
• Contributed to ₹70Cr+ annual revenue via digital channels • Maintained ~15% EBITDA during scaling phase
Performance marketing manager
Artarium
Gurugram, Haryana, India
Digital Marketing Executive
Astron
Gurugram
Digital Marketing Manager
Essence Studio
• Scaled domestic and international lead generation campaigns • Reduced CPL through targeting and creative optimization
Education
Abhishek Kumar's Contact Information
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