Abhishek Kumar

- Driving sustained growth, operational efficiency, and enhanced profitability metrics. - Managing relationships with large corporations and big-tech clients across cross- border (imports, exports, LRS) and domestic payment ecosystems, ensuring robust client retention and value creation. - Working on cutting-edge cross-border projects, developing scalable systems, robust legal frameworks, and operational protocols to align internal and client requirements. - Collaborating with product teams to innovate and optimize cross-border payment workflows, enhancing customer experience and platform agility. - Monitoring and analyzing evolving payment landscapes in India and globally, ensuring the adoption of emerging fintech trends and maintaining a competitive edge.

1. Coordinating with Zonal Stakeholders to develop an action plan basis for the Brand Track Findings. 2. Developing local marketing programs & new channels of communication for mainline & augmented products. 3. Strategizing, plan and execute rural market development initiatives and Drive trade & influencer engagement programs 4. Gathers insights to understand consumer behavior, the basis of their house building journey at the grassroots level. 5. Onboarding the creative agency, to strengthen the Brand Communication function at the zonal level. 6. Agency development & managing ongoing relationships. 7. Taking care of budget management, adherence to functional processes for purchase requirements. 8. Driving digital initiatives in the central zone by leveraging SEO, email marketing, FB marketing and etc.

Training under the logistics, commercials and sales departments of the organization to gain the holistic overview of business  Visited 98 inactive retailers in Varanasi to analyse the need gaps and challenges they face and formulated a detailed strategy to resolve the issues and on board these retailers back, resulted in increased sell of 350 Ton (revenue of Rs. 2,940,000) in 2 months by these retailers  Managed 2 talukas (with market potential of 23k+ Ton) in West Bengal to increase the dealership percentages in weak market area  I was responsible to derive better revenue and market share in area dominated by the competitors and conducted consumer research to understand potential intervention in the purchase process  Successfully added Dealer counters to our network having sales potential of around 12k Ton (revenue of Rs. 8,160,000) in a span of 3 months

1. Assigned to revamp and reposition Grofers own brands(private labels) Mother's Choice, Happy Day and Happy Home 2. Conducted consumer survey, retail audit & F2F interviews to understand consumers perception towards each brand & category 3. Conducted in-depth research to strategically place products in each category with a competitive advantage 4. Aided in composing well-structured Brand DNA, Brand Key & product level claims for Grofers Mother’s Choice & Happy Day 5. Participated in U&A research by doing home visits to understand consumers perception and behavior towards online shopping

As a part of Industrial relations cell, I am responsible for corporate collaboration on behalf of IIM Rohtak. Industrial collaboration involves opportunities related to Leadership lecturers, live projects, workshops, internship and placement opportunities in various sectors of management. To promote our cause we also conduct events like CXO Summit, Management Conclave and Foundation Day on behalf of our Institute.

1. Worked on brands like Fabindia, Google Duo, GoDaddy, IGBR, Pernod Ricard, Google Search, Thums UP and BMW 2. Accountable for conducting Retail Audit, Market Research and Need Scope study for Fabinda to understand CB and Market 3. Work consisted analyzing Brand Strategy, Placement and Perception among consumers to make future strategies 4. In-depth research of the current market, competitors, and trends to place a product in the market with a competitive advantage 5. Conducted workshops for brands to give insight and detailed information about the brand perception among consumers 6. Shaped a well detailed Strategic Brief of IGBR and then communicated to the creative team to take the campaign forward 7. Pitched some ideas to Google to make their search bar more relevant to shopping and to capture a different segment of consumers

• Conducted interactive food tours in Delhi and also making tourists aware of the rich food culture of city • Surveyed locals of areas like Hauz Khas Village and Delhi-6 to plan tours featuring the most delicious food on offer in the city

• Gained experience in valuable activities like pitching, marketing management as well as event management • Converted an appreciable number of clients for the organization by selling event stalls employing effective marketing skills • Responsible for enhancing sales by using market research, marketing communications, advertising, and public relations

• Relationship management of loyal customers; pitched products and services to potential customers across India • Sold magazines subscriptions to people over phone and enhanced communication as well as selling ability • Worked in a team of 40 members that helped me in developing skills like team coordination, meeting targets etc.