Abhishek Jha

• Led the growth charter at Meta India for e-Commerce, D2C, Retail & CPG verticals • Led a team of high performing individuals to drive strong QoQ & YoY growth while growing Meta’s wallet share • Be an expert in the vertical spearheading key products & narratives that can be readily adopted by the industry • Established and built successful cross-functional relationships with a view of furthering client success • Represented the vertical at major global internal forums through best in class product adoption and execution • Played a pivotal role in hiring, team engagement and development • Speaker in industry forums and platforms to position Meta as a platform of choice for marketers

• Grew Media & Entertainment/Technology vertical revenue and leading strategic conversations with key client stakeholders & CXOs • Managed India’s largest media conglomerate businesses and scaled it by 400% over 2 years • Grew the overall Media & Entertainment portfolio revenue by 3X • Awarded prestigious global ‘Power of Partnerships’ award for growing revenue through cross-functional relationships • Established a $3M+ quarterly revenue stream on the portfolio completely on the back of innovation • Incubated & scaled key sub-verticals such as hyperlocal, publishing & OTT streaming • Published a globally well received solutions narrative on the M&E vertical with readily adaptable learnings • Successfully cleared Facebook Blueprint Certification exam • Speaker at key industry facing events such as Boost With Facebook and other industry specific events • Aided in the expansion of team growth by actively conducting hiring interviews • Onboarded and mentored team members through knowledge sharing sessions and 1:1 mentorship

• Leading the digital sales channel for North with a view of increasing revenue and client base • Ensuring repeat clientele to build a stable revenue base • Developing alternate regional markets as additional revenue centers • Coordinating with the media operations team to offer best suited digital solution for clients • Liaising with the print sales team to bring new clients onto digital fold • Leading and building a team of capable and motivated sales personnel • Building and maintaining a strong pipeline of advertising clients • Coordinating with the in-house tech team to build a reporting dashboard • Evangelizing the role and benefits of digital advertising within the HT Media group

• Leading the seller ads function, involving scaling up of revenue from large brands and private labels on Snapdeal platform • Closing JBP’s with top 10 brands & sellers from each category to ensure a sustainable long-term revenue pipeline • Finalizing media spends (internal as well as external) for all sellers participating in promotions on Snapdeal, including laying out a visibility plan in close co-ordination with the category and VM teams • Client servicing, involving closely working with large sellers to ensure maximum RoI on their spends • Working closely with the product team to finalize new ad slots, their placement and working out the proposed revenue projections • Finalizing monthly promotion calendar for key sellers in association with the respective category teams • Closely tracking NPS of all major categories in order to finalize categories where focus on promotions could lead to substantial incremental revenue

• Maintaining brand presence and buzz about the brand through a mix of ATL and BTL activations • Formulating campaigns around live challenges that people of the city faced everyday and on topics that would resonate the most with people • Using NPS (Net Promoter Score) and ITB (Intention To Buy) as metrics to quantify performance of campaigns and plan further campaigns • Regular consumer feedback sessions to be on top of their pulse and channeling the feedback towards product improvement • Finalizing central campaigns for ‘Hindustan’ in co-ordination with other Marketing Managers

• Charting a typical day in the life of a SEC-A customer using primary research • Identifying touch-points where banking needs can fit in his/her daily schedule • Laying out features of a Smart Banking Unit which would serve the identified needs • Installation of Smart Banking Unit at a zone where maximum transactions would happen