Abhipsha Mohanty

Marketing Executive @ Benepik

About

I work at the intersection of marketing, corporate communications, and event-led storytelling, where clarity, consistency, and intent matter as much as creativity. Currently, I work as a Marketing Executive at Benepik, where I handle social media marketing, marketing communications, event coordination, and lead generation initiatives. My role involves managing brand presence across platforms, supporting campaign execution, contributing to content and blogs, and working closely with cross-functional teams to ensure communication stays aligned with business goals. Over the past year, I’ve gained hands-on experience across sectors including luxury, wellness, real estate, and social impact. I’ve supported brand messaging, event communication, pitch decks, and content quality, from reviewing tone and structure to coordinating scripts and communication for high-stakes events. These experiences have shaped my belief that strong communication is never accidental; it’s built with audience understanding, attention to detail, and clear strategic intent. I enjoy roles where thinking and execution go hand in hand, where collaboration matters, timelines are real, and communication is treated as a business tool, not just a creative output. I’m particularly interested in work that blends brand strategy with on-ground execution, whether through marketing campaigns, corporate communications, or event marketing.

Country

India

City

Gurugram

Industry

Information Technology & Services

Skill

Brand Communication, Social Media Marketing, Brand Strategy, Integrated Marketing, GTM Planning, Brand voice, Content Strategy, Consumer Insight, Vendor Management, Vendor Negotiation, Vendor Coordination, Experiential Marketing, Integrated marketing campaigns , Brand Awareness, Branding & Identity, Consumer and market research , Positioning (Marketing), Go-to-Market Strategy, Brand Management, Strategy

Experience

Marketing Executive

Benepik

2025-7 - Present · 1 yr 3 mos

Gurugram, Haryana, India

I work across marketing, communications, and event-led initiatives, contributing to how the brand shows up consistently across platforms, campaigns, and live touchpoints. In my role, I manage Benepik’s social media presence, primarily on LinkedIn, planning and executing content that aligns with ongoing marketing priorities and brand messaging. This includes coordinating with internal teams to ensure clarity, consistency, and relevance across all published communication. I also support cold email marketing and outreach initiatives aimed at lead generation and sales enablement, working closely with the sales team to ensure timely follow-ups and alignment between marketing efforts and business goals. A significant part of my role involves event planning and coordination, supporting pre-event communication, on-ground execution, and post-event follow-ups. I contribute to event-led marketing efforts by ensuring messaging, coordination, and execution remain seamless across teams and stakeholders. Additionally, I contribute to marketing communications through blog writing, campaign content, and brand-led narratives, helping maintain a clear and cohesive brand voice across channels.

Elite Brand Consultant

everidoor

2024-4 - 2024-10 · 7 mos

Gurugram, Haryana, India

Led brand positioning and GTM planning across luxury and real estate portfolios Drove integrated campaigns that lifted visibility by 20% and qualified leads by 15% Conducted insight mapping and competitive research to shape messaging strategies Partnered with growth and creative teams to execute faster, aligned rollouts

Public relation and Media

MOLOG

2024-1 - 2024-8 · 8 mos

Gurugram, Haryana, India

Executed high-profile branded events, achieving 95%+ satisfaction scores Reduced costs by 10% via strategic vendor negotiations Built immersive experiences that drove 30% increase in product trials Ensured brand consistency across offline experiences and media touchpoints

Content Head

Outreach Programme Committee

2023-10 - 2024-8 · 11 mos

Delhi, India

Head of Public Relations

Tark - The Debating and Creative Writing Society, Ramanujan College, University of Delhi

2023-8 - 2024-8 · 1 yr 1 mo

Delhi, India

Content Quality Analyst

The Biohackers Co.

2023-9 - 2023-10 · 2 mos

Gurugram, Haryana, India

Researched emerging trends and audience psychology to shape brand tone Boosted digital engagement by 40% through strategic content realignment Cut turnaround time by 30% via streamlined workflows and content planning Ensured output consistency with brand messaging and campaign goals