Abhinanda Ghosh

Business Development Executive @ Equinox Labs

About

About Business Development Executive with hands-on experience in end-to-end B2B sales, client acquisition, and account management. Currently working at Equinox Labs, where I manage the complete sales lifecycle from lead generation and requirement analysis to proposal closure and post-sales coordination. I work closely with clients to understand their compliance and testing needs and provide customized, solution-driven offerings across environmental and laboratory services. My role involves continuous coordination with technical, operations, and logistics teams to ensure seamless execution and long-term client satisfaction. With a strong foundation in consultative selling, relationship management, and market research, I focus on building sustainable client partnerships and identifying opportunities for upselling and repeat business. I am adaptable, detail-oriented, and driven by results in fast-paced B2B environments. 📌Core strengths: B2B Sales | Business Development | End-to-End Sales Cycle | Client Relationship Management | Proposal & Negotiation | Cross-Functional Coordination Open to connecting with professionals in Sales, Business Development, and Growth Strategy.

Country

India

City

New Delhi

Industry

Education Management

Skill

Business Strategy, Go-to-Market Strategy, Growth Strategies, Business-to-Business (B2B), Negotiation, Customer Relationship Management (CRM), Market Research, B2B Marketing, Analytical Skills, Attention to Detail, Email Marketing, Machine Tools, Databases, Consumer Behavior, Brand Management, Communication, Contract Negotiation, Customer Service, Import Export, Sales

Experience

Business Development Executive

Equinox Labs

2025-5 - 2026-4 · 1 yr

New Delhi

Equinox Labs is a leading 19+ year-old Food, Water, and Air Testing Laboratory, focusing on Food Safety Auditing. An FSSAI Notified, NABL Accredited and ISO 9001:2015 Certified organization, Equinox is renowned for offering quality and reliable services PAN India. At Equinox, we believe in deploying a comprehensive range of analytical techniques by seamlessly blending technological innovation and state-of-the-art solutions for our clients. With over 250+ in-house experts, we have successfully delivered 50,000+ solutions in Testing and Compliance by catering to 14,000+ corporate clients and 40,000+ restaurants across the sector. We have also trained around 50,000+ people on Food Safety, FSSAI, Environmental Safety, and COVID-19

MBA Field Project – Diagnostics Strategy

Medkart Pharmacy

2023-3 - 2024-4 · 1 yr 2 mos

Ahmedabad

• Led on-ground market assessment across retail outlets to diagnose low adoption of diagnostic services relative to pharmacy sales, identifying key conversion gaps at point-of-sale • Built customer segmentation and behavioral insights to uncover high-potential cross-selling opportunities within existing pharmacy footfall • Designed a comprehensive go-to-market strategy integrating in-store conversion levers, physician referral partnerships, and bundled diagnostic offerings • Defined a KPI-driven execution roadmap focused on scaling bookings, improving repeat usage, and driving revenue growth

MBA Summer Intern

360tf

2023-5 - 2023-7 · 3 mos

Ahmedabad

• Drove lead generation and qualification for trade finance solutions by engaging with prospective clients across global markets • Initiated outbound outreach and managed inbound inquiries, building a consistent sales pipeline • Conducted client discovery conversations to understand business needs and align relevant financing solutions • Collaborated with the sales team to support deal progression and improve conversion rates across the funnel • Maintained CRM hygiene and tracked key metrics to optimize outreach and follow-ups