Abhimitha Srinivasan Bharadwaj

Data Science Manager @ Zoom

About

With the humongous amount of data being available, the odds of simply drowning are high. Measuring and managing the right data is critical. I help organizations find the hidden treasure in their data that can accelerate their businesses. My specialties include devising omnichannel marketing strategies for retail, travel, insurance and technology domains like customer segmentation, send time optimization, content optimization and measuring campaign effectiveness.

Country

United States

City

San Francisco Bay Area

Industry

Information Technology & Services

Skill

Oracle PL/SQL Development, Shell Scripting, C++, Unix Shell Scripting, Data Analysis, Email Marketing, Requirements Analysis, Multi-channel Marketing, Product Marketing, Digital Marketing, Data Mining, Analytics, Data Modeling, Business Analysis, Business Intelligence, Software Development Life Cycle (SDLC), Agile Methodologies, PL/SQL, Python, R programming

Experience

Data Science Manager

Zoom

2023-5 - Present · 3 yrs 5 mos

San Francisco Bay Area

Senior Data Scientist, Online

Zoom

2022-2 - 2023-5 · 1 yr 4 mos

Senior Data Scientist, Marketing Analytics and Insights

Oracle

2019-3 - 2022-1 · 2 yrs 11 mos

San Francisco Bay Area

Data Scientist, Marketing Analytics and Insights

Oracle

2017-1 - 2019-3 · 2 yrs 3 mos

San Francisco Bay Area

Data Science Intern - Advance Analytics Team for Global Marketing Services

Oracle

2016-6 - 2016-8 · 3 mos

Redwood Shores, California

*Devised a proof of concept to measure user’s interest levels on Oracle products by aggregating and scoring engagement patterns gathered from various data sources *Analyzed time patterns of interactions and offered insights on best interval to mail segments creating lift of 27% and 30% in open and click-through rates respectively for pilot launches

Senior Software Engineer

Bounteous

2014-10 - 2015-7 · 10 mos

Chennai Area, India

Software Engineer

Bounteous

2012-10 - 2014-10 · 2 yrs 1 mo

Chennai Area, India

Education

University of Connecticut

Business Analytics and Project Management

2015 - 2016 · 1 yr

This program combined coursework in data-related subjects like predictive analytics, data warehousing, data mining, with business-related coursework, including project cost and risk management.