Abhijit Bhattacharya
Chief Marketing Officer & Senior VP @ DLF Limited
About
Seasoned consumer-centric business leader with diversified experience of leading existing businesses to growth and setting up new businesses. Deep experience in Brand Marketing, Innovation, Business Planning, Consumer Insights, Digital Marketing & Transformation, P&L, Shopper Marketing and Sales & Distribution. Experience of managing portfolio of established brands as well as building new brands & categories across sectors.
India
Gurugram
Real Estate
Market Research, Marketing Strategy, Marketing, Competitive Analysis, Fast-Moving Consumer Goods (FMCG), Product Development, Business Strategy, Strategic Planning, Project Management, Business Development, Innovation Management, Trade Marketing, Sales & Distribution, Digital Marketing, Team Leadership, Shopper Marketing, Stakeholder Management, Brand Management, Customer Insight, Strategy
Experience
Chief Marketing Officer & Senior VP
DLF Limited
Gurugram, Haryana, India
General Manager - International Business
CEAT Limited
Mumbai
General Manager - Marketing
CEAT Limited
Mumbai, Maharashtra, India
Head- Consumer Insights (Biscuits, Confections & New Businesses)
ITC Limited
Bengaluru Area, India
Helping build commercially viable Category & Marketing strategy for both - multiple existing categories as well as newly launched & planned future Businesses for ITC
Marketing Lead - Fruit Beverages
ITC Limited
Bengaluru Area, India
Developed offer for ITC’s entry into Fruit Beverages with B Natural – the first new category launch in 5 years Developed the marketing mix and developed and executed the communication & GTM strategy Rolled out launch Pan India with a Market Share of 6%
Marketing Lead - Confectionery
ITC Limited
Bengaluru Area, India
Managed the entire Confectionery category of ITC : a portfolio of 10 Brands & Consumer spends of Rs 500 Crore + Drove both Brand Activation and Brand Innovation Developed the Brand Architecture for the Confectionery business - base for driving focused ROI driven marketing spends Highest ever level achieved for Brand Metrics - achieved the best business performance in the last 5 years
Market Research Manager - Tobacco
ITC Limited
Kolkata Area, India
Improved effectiveness of consumer insight through adoption of cutting edge methodologies and research platforms Conducted War Games to simulate entry of key MNC competition into India and formulate response of ITC across the Value Chain
Brand Manager - 5 Star
Cadbury plc.
Mumbai Area, India
Performed the role of Brand Manager - Gifting (Cadbury Celebrations) as an additional responsibility during Peak season - managed 360 degree Media plan, Consumer Activation, BTL spends and Trade Activation
Retail Environment Manager - Customer Marketing
Cadbury plc.
Mumbai Area, India
Area Sales Manager
Cadbury plc.
Sales Development Manager
PepsiCo
Education
Indian Institute of Management Ahmedabad
West Bengal University of Technology, Kolkata
B Tech (Computer Science & Engineering)
Abhijit Bhattacharya's Contact Information
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