Abhay Kumar

Leading the Corporate Business for Narayana Health across PAN India in coordination with the CMO for exploring new business opportunities, products, streams & geographies. New empanelment, Renewal & Price negotiation with payer organisations e.g. Insurance, TPA, PSUs, Govt Organisation, state & Central govt schemes and other third-party purchasers of healthcare services to ensuring profitable with all payers.

Formulation of marketing strategy & responsible for establishing Vidal Health as a strong brand & a preferred provider for health and wellness solutions in India. Contribute to the development, implementation, monitoring and review of a business strategy that maximises the brand top & bottom line Development and implementation of impactful brand strategy, Conceives, implements & encourages brand innovations for ensuring the brand vitality. Developing marketing strategy for new and existing products. Overseeing the budget and time bound implementation of marketing strategy including campaigns, events, digital marketing & PR. Undertake continuous analysis of competitive environment and growing consumer trends. Uses open feedback mechanisms from the operations team with other departments to ensure the integration of the marketing strategy with the overall corporate strategy. Wepsite content Management, Payment Gateway Integration, Digital marketing campaigns, SEO,SEM, Campaign in Social Media, Mobile, Email etc in the course of delivering outstanding campaigns.

Marcom & Brand Activation is one of building / enhancing Vivasehat brand equity and for meeting year-on-year Biz goals.Systematically execute brand collaterals and merchandising across all touch points. Worked on improving ROI, pursue new cost savings and innovation opportunities for brand stretch and brand connect across all media vehicles and media consuming mediums. Support all internal teams for their marketing requirements via inputs, collats, documents ppts etc as needed. Engage in brand related discussions to large corporate houses, channels, media houses, agencies etc. Promoted Vivasehat clinics visibility and services to achieve revenue. Lead and Manage agencies and vendors

Was responsible for establishing WeP strong brand presence in India in the field of Retail billing printer, across channel, Direct Customers and end user. Developed and executed marketing plan for achievement of top & bottom line & market share. Participate in strategic plan development and budget preparation, providing forecast for sales and Budget for marketing. Manage P&L expenses in line with budget and key financial drivers that impact profitability. Monitoring target Vs Performance and analyzing sales trend region wise, SKU wise, MOP and implementing corrective actions in coordination with Regional heads. Evaluated Market potential by understanding consumer needs, drive demand trends for consumer retention and acquisition through Trade and end customer scheme. Worked with channel partner to optimise ROI for company, New product launch and visibility in market. Also to bid for Government and Govt. undertaking organisation, Banks, and universities for empanelment of products to get large ticket deals. Was responsible for managing Company Website, E Mailer, SEO, online campaigns to attract new customers.

Establish Worldspace as Quality & content Rich Music Satellite Radio broadcaster among customers.

Position Parker, Pilot, Waterman, as one of important solution for Marketing promotion Partner for various industry