Abhas Urmaliya

I am a seasoned leader in category management, responsible for managing the P&L and growth of a category. I have 11+ years of experience across multiple categories from raw material commodities, electronics, home & kitchen, furniture to eyewear. My expertise in identifying opportunities through consumer insights and market analysis, product sourcing, innovation and driving programs in operations and supply chain management enables me to deliver superior value and experience to the customers. My key achievements include launching new brands, new products, growing the assortment in existing categories, improving margins and profitability and enhancing customer satisfaction. I am passionate about creating and executing innovative solutions that address the evolving needs and preferences of the consumers in the dynamic B2C retail space.