Abey W. Dagnew

• Supported & owned the partnerships and ecosystem growth agenda, prioritizing merchant acquisition and transaction growth to enable sales targets on processed value. • Built and managed a qualified pipeline of strategic partners across enterprise merchants and associations to expand coverage and unlock new use cases. • Co-created partner value propositions and pitches, authored concept notes and commercial proposals, and negotiated MoUs and collaboration frameworks. • Led stakeholder mapping and outreach, scheduling partner meetings, demos, and follow-ups; maintained CRM hygiene and cadence for prospecting, negotiations, and closures. • Represented Chapa at industry events and partner meetings to “sell the story,” strengthen positioning, and convert interest into pilot agreements and rollouts.

Marketing Manager – Tena & Chef Luca - Key responsibility is to manage category P&L and deliver agreed budgeted volume, value, Margin and Profilt. - Responsible for category, brand and optimal category based brand portfolio development and market share delivery as per agreed business plans. - Responsible for consumer insights generation to drive brand /category NPD /Innovation opportunities to maximise brand growth, brand distribution footprint, margin/mix programs, communications, brand support plans and ongoing innovation pipeline - Competitive landscape tracking for business insights and formulation of marketing programs to compete effectively in line with business capability - Development of Brand Communications in line with Brand Footprint and associated strategy Develop, validate, document and execute Group Innovation forum for alignment on priority growth projects and sustained business growth - Timely and best in class execution of agreed marketing programs to be strong market leader in both oils as well as pasta KPI Tracking and marketing reports for the Business Development Initiatives as well as any new launches - Responsible for ATL and BTL programs required to support the brands with key metrics to track return on investment Liaison with other functions- particularly with sales, supply, R&D and finance for successful and financially viable execution of new products and marketing programs

Experience, focused, strong willed and ambitious - I have a good base of skills and hands on experience in project supervision, account management, client relations, marketing strategy development and brand development. This has been spread over numerous SMEs and multi-national companies.

1. Delivery of defined Spirits targets: Vol, NSV, GM and CAAP with specific focus on driving a depletion and sell out volume 2. Embed and drive a Coaching culture: Build a capable team, fully accredited year on year. Recruit, retain & motivate talented MD’s within the Market. 3. Embedding the Diageo operating standards and Execution Standards as a defined way of working within the MD team 4. Drive a strong culture of Compliance, ensuring adherence to COBC and Health and Safety requirements in the work environment. 5. Develop and input into activity / sales unit plans for the Territory / and present activities at relevant cycle planning meetings for approval 6. Manage promotional activities as per GAME/cycle plans and evaluate efficiencies, ROI. Take full accountability for all activity M&E. 7. Ensures the data maintenance processes are fully executed, and holds responsibility for the data quality within your market. 8. Where necessary, supports Distributor partners / with KPIs maximizing our RTC value chain and working to drive volume “Push and Pull” with a focus on the retail end. Ensure that quarterly purchase plans and Monthly stock positions are communicated on time

- Assess competitor pricing in line with internal pricing strategy and take corrective decisions to remain competitive. - Manage end to end execution of consumer promotions (above the line and below the line) to drive category growth. - Work closely with field sales managers to develop out of the box creative plans to drive availability and deploy display materials. - Manage the successful roll out of changes on the packaging of all brands within the category - Manage the end to end roll out of brand/category innovations within the assigned portfolio on time and in full. - Work with BTL agencies to execute campaign and communication ideas. - Fully manage the category budget to ensure your brands do not over/under spend their allocated budgets. - Lead in the review and develop annual brand plans by reviewing consumer and retail audit reports. - Work with the company planner to agree monthly demand forecast in line with a thorough review of historical sales trend

- Develop and implement a marketing and sales strategy in order to deliver volume, share and profit targets as specified. - Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance. - Monitor, analyze and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services. - Monitor, analyze and product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs and liaise with other areas of the organization. - Conducts periodical market visits and periodical brand valuation - Ensure all marketing activities comply with developed annual budgets, quarterly forecast and monthly demand plans and reporting results of department - Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services. - Contribution to key projects organizational projects as assigned – Cost saving initiatives; better negotiation/pricing, new product development. - Developing and maintain the social media platform for the respective brands

. developing and delivering strategic marketing communication campaigns and ideas . managing multiple PR and external media agencies . planning and delivering events and trade shows and exhibitions

Proactively services the needs of assigned client base by building excellent working relationships with clients at all levels; supporting the implementation and ongoing maintenance of assigned programs, and continuously enhances the business relationship by meeting internal and external success factors. • Assists Account Executives with day-to-day responsibilities such as reporting, monitoring, client meetings, presentations, project support and administrative tasks. • Manages projects with supervision of Account Executive including but not limited to timelines, client contact, report analysis, and interaction and coordination with departments. • Handles timely resolution of client like (Western Union, Emirates, Unilever, Mariestopes, ATA, AGP - AMDe, OIA, etc) requests and works to provide continuous improvement upon program performance. • Responsible for quality of internal and external communication (written and oral), prior to distribution. • Assists Account Executives with project planning, coordination of new program set-up and Managing with PR Events as per clients with necessary staff or departments, including the definition, establishment and tracking of critical success metrics. • Performs consistent data trending and analysis. Will provide consistent interpretation and communication of program performance to Account Executives and suggestions to enhance current performance. • Performing any other activities assigned by the General Manager or

Registering contract at bank receiving L/C and issuing shipping instructions. • Issuing cleaning order, clearing inspection, standardizing and packing. • Fumigation and inspection. • Opening bank permit application for inspection to quality and standard authority of Ethiopia, ministry of agriculture and rural development. • Receiving B/L and other shipping documents from shipping companies. • Reporting and documentation. • Get the Proforma Invoice from the supplier • Get approval of import from the respective government authorities for the specific commodity that we are intending to import • To proceed with the import application process with the bank and insure the goods and get the insurance certificate • Prepare the Purchase Order in case of CAD and present it to the bank for approval. In the case of marine transport get freight proforma invoice from ESL and present it to the bank along with the purchase order. In the case of Letter of Credit (L/C) all the above mentioned accompanying documents are required except the purchase order • In the case of L/C I apply for import permit. Once its granted with the import permit I immediately apply for the opening of the L/C. To get the L/C opened in favor of the supplier and to get the L/C to be opened in due time I have to make sure in advance through which bank I must open the L/C, availability of credit facilities or L/C margins, whether these credit facilities or margins are valid/unexpired etc. • Follow up of the production process within the time frame agreed up on the contractual agreement by corresponding via email and on the telephone so that I can push and monitor the supplier to deliver the goods in the shipment period. Besides this I plan in advance the schedule of the ship calling that specific port so that I may catch the vessel and avoid unnecessary delays and subsequent costs. By doing this I can deliver goods to our customers as per the delivery time agreed

Collect necessary documents and information regarding the shipment from the air import officer • Arrange inspection and weighing of the cargo upon arrival by collecting all the necessary requirements from the export officer. • Finalizing the customs clearance for air shipments based on CUSTOMS requirements and guidelines. • Process the necessary paper work for air shipments at airport customs. • Conduct follow up of the cargo as it is arrived safely and timely at point of destination. • Contribute in recording all files and report to the finance department and clients for payment purposes. • Perform other duties as required by supervisor or the department head  AS AN AIR IMPORT OFFICER • Communicate with clients regarding in collecting documents and information needed for the customs clearance of air import shipments. • Prepare and forward necessary documents to airport officer on timely manner. • Contact origin agents for destination services of air import shipment • Coordinate and arrange delivery of air import after the customs clearance is finalized. • As per the requirements, distribute to concerned sections for signature and stamps verification. • Co–ordinate and conduct follow-ups with concerned for timely preparation of vehicle and delivery. • Ensure the completed delivery file is submitted to operation manager for invoice verification conduct follow up through telephone and e-mails • Perform other duties as required by supervisor or the department head. Transit and cargo forwarding service Dagnew, Abeye Wondemeneh Page 4 Date Name and address of employers Position Main duties and responsibilities Type of business sector

Dates 2006-2009 Name and type of organization