Abel Jhosua A. Almeida

Digital Strategy Specialist | Driving Impact and Growth Passionate about making a real difference in the digital world? Look no further! As a Digital Strategy Specialist at Abeelya, I am dedicated to crafting innovative strategies that propel businesses to new heights. What I Do: Develop and execute data-driven digital marketing strategies for clients. ✨ Optimize online presence, drive engagement, and boost brand visibility. ✨ Analyze campaign performance and fine-tune strategies for maximum impact. Why I Love It: The dynamic and collaborative environment at Abeelya empowers me to unleash my creativity and drive exceptional results. I thrive on embracing new challenges and staying at the forefront of the ever-evolving digital landscape. Let's connect and explore how we can create impactful digital solutions together!

Líder estratégico focado em converter planejamento em execução de alta performance. Minha missão é arquitetar e sustentar o ambiente ideal para o crescimento escalável dos clientes, garantindo que a excelência operacional se traduza em resultados de negócio mensuráveis. - Orquestro o Ciclo de Gestão e Performance: Estruturo e lidero a rotina de gestão da unidade, combinando a agilidade dos rituais do SCRUM (Dailies, Sprints, Reviews) com a disciplina da gestão por resultados. Essa abordagem integrada garante foco, previsibilidade e uma cadência de entregas de alto impacto. - Dirijo a Análise de Dados para Tomada de Decisão: Transformo dados brutos em inteligência de negócio. Lidero a análise aprofundada de indicadores críticos (ROI, CAC, LTV) e de saúde do cliente (CSAT, NPS, Churn), utilizando lagging e leading indicators para antecipar riscos, identificar oportunidades e otimizar continuamente as estratégias. - Fomento uma Cultura de Melhoria Contínua: Inspirado nos princípios de gestão de Andrew Grove e Vicente Falconi, promovo ativamente o desenvolvimento das pessoas e a otimização de processos. Realizo auditorias de qualidade e implemento planos de ação para elevar constantemente o padrão das entregas e a maturidade da equipe. - Atuo como Elo Estratégico com o Cliente: Garanto o alinhamento completo entre as metas do cliente, o planejamento da squad e a visão da diretoria. Conduzo as reuniões estratégicas, assegurando uma comunicação transparente e construindo relacionamentos de confiança que fortalecem parcerias de longo prazo. - Garanto a Governança para o Crescimento: Implemento e supervisiono a governança dos projetos, assegurando que a execução tática esteja sempre conectada aos objetivos estratégicos. Isso resulta em uma operação disciplinada, que permite escalar os resultados dos clientes de forma consistente e sustentável.

🚀 Head de Operações | V4 Company - Unidade Amaro & Co Como Head de Operações da unidade Amaro & Co, meu foco está em garantir que todas as iniciativas estratégicas estejam alinhadas com as metas da Balanced Scorecard (BSC), promovendo eficiência operacional, crescimento sustentável e excelência na entrega de resultados. 🎯 Principais Responsabilidades: ✅ Estruturar e otimizar processos internos, garantindo maior previsibilidade e eficiência operacional. ✅ Implementar sistemas de gestão de processos, assegurando maior controle e transparência nas operações. ✅ Melhorar comunicação interna, fortalecendo a integração entre times e acelerando tomadas de decisão. ✅ Acompanhar e otimizar indicadores como capacity, MRR por cabeça e margem operacional, garantindo a sustentabilidade financeira da operação. ✅ Promover uma cultura de melhoria contínua, capacitação e certificação do time, por meio de PDI (Plano de Desenvolvimento Individual) e estratégias de crescimento profissional. ✅ Estruturar e aprimorar a jornada de onboarding e ongoing dos clientes, garantindo um processo fluido e eficiente desde a entrada até a maturidade do projeto. Meu compromisso é construir uma operação altamente performática e escalável, capaz de atingir e superar os desafios definidos pela matriz, mantendo sempre a excelência na execução e na entrega de valor aos clientes.

I have joined the V4 Company team as a Marketing Scientist! In this role, I will be at the forefront of digital marketing innovation, using advanced analytics and data science to drive effective and data-driven marketing strategies. Main Responsibilities: - Develop and implement advanced analytical models to understand consumer behavior and predict market trends. - Collaborate with marketing and sales teams to translate data insights into actionable marketing strategies. - Conduct big data analyses to optimize marketing campaigns and improve ROI. - Apply machine learning and artificial intelligence techniques to enhance campaign personalization and segmentation.

As a professional with expertise in strategic planning and marketing, I have been responsible for developing and executing community development, organic growth, and activation strategies for both web2 and web3 products. As the project owner for gamefi project on the Polygon network, I have been responsible for user acquisition, data analysis, and product development. My role has involved identifying growth opportunities and establishing partnerships with relevant influencers in the Web3 industry. Additionally, I have been monitoring industry trends and innovations to continuously improve my marketing strategies, tactics, and sales efforts. Through my work, I have demonstrated my ability to effectively lead projects, analyze data, and drive business growth. My passion for the Web3 industry and commitment to delivering innovative solutions has driven my success in this field, and I am dedicated to continuing to provide value for my clients.

As a Marketing Director in an NFT project on the Solana blockchain, I have been responsible for driving brand activation and community building in the Brazilian and Hispanic markets. My role has involved the planning and execution of a comprehensive marketing strategy, including the direction of the minting and post-minting process, content marketing, and value generation for holders. I have actively participated in both physical and digital events and have developed a deep understanding of the Web3 market through my extensive network with various projects. Through my work, I have demonstrated my ability to effectively lead and execute marketing initiatives, build strong communities, and drive business growth. My passion for blockchain technology and the NFT market has driven my success in this field, and I am committed to continuing to provide innovative solutions and drive value for my clients.

As a Growth Analyst in the Online Acquisition area, I have specialized in paid traffic campaigns for mobile apps. My role has involved analyzing and optimizing performance using tools such as AppsFlyer, PowerBi, and FireBase. I have been responsible for improving key performance indicators (KPIs) such as installations, registrations, and target cost per acquisition (CPA). To achieve this, I have utilized a variety of paid traffic channels, including Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and Twitter Ads. Through my work, I have demonstrated my ability to effectively analyze and optimize campaigns, create insightful reports, and drive business growth for my clients. My passion for digital marketing and technology has driven my success in this field, and I am committed to continuing to provide innovative solutions that drive business growth and success.

As a Business Ally for the Pinterest Ads project in the Latam market, I have specialized in providing digital marketing consultancy services to B2B clients. My role has involved creating and executing campaigns, developing strategies, and conducting market analysis for multi-market clients throughout the LATAM region. In addition, I have been responsible for defining key performance indicators (KPIs) and monitoring the growth of clients' campaigns, making recommendations for improvement and performance optimization. Through my work, I have demonstrated my ability to effectively manage complex projects, provide insightful market analysis, and deliver results for my clients. My commitment to providing high-quality, performance-focused digital marketing services has driven my success in this field, and I am dedicated to continuing to deliver innovative solutions that drive business growth.

As a professional with experience in digital marketing, I have been responsible for the creation, launch, analysis, and optimization of paid media campaigns for the YDUQS group client. My focus has been on generating leads and driving conversions through the use of Google Ads, Facebook Ads, and Tiktok Ads platforms. In addition, I have utilized my technical skills to automate data extraction and create custom dashboards using Supermetrics and Data Studio tools. Through my work, I have demonstrated my ability to effectively manage and analyze large amounts of data, optimize campaigns for maximum performance, and deliver results for my clients. My passion for digital marketing and technology has driven my success in this field, and I am committed to continuing to provide innovative solutions to meet the ever-evolving needs of my clients.

As a professional with experience in project management and analysis, I have contributed to the Department of Support for Environmental Education (DeAEA) by focusing on the effective management of recyclable waste on university campuses. My responsibilities have included the elaboration and management of projects aimed at promoting sustainability and environmental consciousness among students, faculty, and staff. Through my work, I have demonstrated my ability to analyze complex data and information, identify areas for improvement, and develop strategies to achieve project goals. My commitment to promoting sustainable practices and environmental stewardship has been a driving force in my career, and I am proud to have made a positive impact in this field.

As an experienced professional in the culinary arts, I have specialized in the planning, production, and sale of gourmet cakes and sweets. My target audience is the university community, and I have focused on delivering high-quality products that meet their needs and exceed their expectations. In addition to my culinary skills, I have also demonstrated my ability to effectively manage social media platforms, such as Facebook and Instagram, to promote my products and reach a wider audience. Through my work, I have demonstrated my ability to effectively manage all aspects of a small business, from product development and production to marketing and sales. My passion for creating delicious and visually appealing desserts has driven my success, and I am committed to continuing to grow and innovate in this field.

As the Director of the Formula Route team, I have demonstrated my expertise in project management and leadership. I have been responsible for the development of projects that involved planning, construction, data validation, and racing of a formula-style racing prototype in the Formula SAE Brazil category. My responsibilities have included managing a team of individuals, overseeing the project budget, and ensuring that all project goals were met on time and within budget. I have also been responsible for the validation of data to ensure that the prototype was optimized for performance and safety. Through my work, I have demonstrated my ability to effectively manage complex projects and lead a team to success. My passion for racing and engineering has driven my success in this field, and I am committed to continuing to innovate and push the boundaries of what is possible.

As a professional with expertise in contract administration and negotiation, I have been responsible for managing the sponsorship contracts of a sports team. In addition, I have been in charge of creating engaging digital content to promote the team and its sponsors, as well as managing and training the marketing team. My responsibilities have included developing and executing effective marketing strategies to increase the team's visibility and engagement with its fans and sponsors. Through my work, I have demonstrated my ability to effectively manage multiple projects and teams, negotiate complex contracts, and create compelling content that resonates with the target audience. My passion for sports and marketing has driven my success in this field, and I am committed to continuing to provide innovative and effective solutions for my clients.

Scholarship of the Organization of American States (OAS) and Educational Format (FE)