Abdurrahman Arefi

Creative Vision & Strategic Leadership - Setting company-wide creative strategy and positioning - Defining creative quality standards and innovation frameworks - Leading creative response to RFPs and government initiatives Organizational Development - Building and structuring creative teams - Establishing creative operations systems - Developing cross-departmental creative workflows Proposal & Pitch Leadership - Executive oversight of creative pitch processes - Strategic positioning of TIME Entertainment's creative capabilities - Client relationship management at senior stakeholder level Creative-Business Integration - Aligning creative vision with business development goals - Translating cultural insights into competitive differentiation - Ensuring creative excellence within commercial constraints Execution Oversight & Quality Assurance - Supervising creative delivery across multiple concurrent projects - On-site creative leadership for flagship events - Maintaining narrative and experiential consistency

Creative Direction and Concept Development: Led the creative visioning and concept development for high-profile event proposals, crafting narrative-driven experiences, thematic content, and innovative concepts aligned with client objectives and budget frameworks. Proposal and Pitch Leadership: Directed cross-functional teams—including content designers, graphic designers, 3D visualizers, and researchers—to produce comprehensive, visually impactful proposals. Managed the full pitch process from creative ideation through final delivery, ensuring strategic alignment with project goals and financial parameters. Content Development and Production Oversight: Oversaw the transition from concept to execution, developing detailed content plans, directing the creation of multimedia assets, and ensuring that creative outputs met the highest standards of quality and storytelling consistency. On-Site Creative Supervision: Provided creative leadership during live events, supervising the execution of artistic, experiential, and technological elements on-site. Worked closely with production and technical teams to guarantee seamless delivery of the envisioned experiences.

Character and IP Development: Directed the creation and integration of original character IPs for seven themed attractions, overseeing vendor selection, creative scope development, and visual and narrative creation. Ensured full alignment between character stories, physical environments, and visitor journey design, while identifying and developing commercial product opportunities based on the IPs. Venue Design and Business Strategy: Served as a core member of the design and management committee for SEVEN’s multipurpose event venues. Led the development of market-driven visitor journeys and operational strategies, informed by market research and behavioral insights. Balanced revenue generation between rentals, owned events, and sponsorships while ensuring flexible, guest-centric venue design. Creative and Commercial Integration: Championed the fusion of creative storytelling with business goals, embedding character narratives into attractions and venues to drive guest engagement and commercial success. Developed frameworks for consistent guest experience delivery across varied entertainment assets. Stakeholder and Vendor Management: Managed cross-functional collaboration with internal teams, external vendors, and creative agencies. Ensured delivery of creative, technical, and commercial milestones by establishing clear workflows, scopes, and execution plans across multiple projects and stakeholders.

RFP Leadership: Played a key role in evaluating Requests for Proposals (RFPs) and crafting strategic responses aligned with the company's goals and client requirements. Successfully led over 70 diverse winning proposals, managing various project types, sizes, and timelines to meet priorities and work scope demands. Concept Development: Directed the creative process from initial ideation to visual representation and proposal presentation, integrating technical solutions and visual aesthetics into unified design concepts. Team and Resource Management: Led multidisciplinary teams, including draftsmen, 3D artists, graphic designers, researchers, and content coordinators, to produce detailed technical drawings and compelling visual content. Established robust departmental processes, facilitated resource hiring, and developed strategies for future expansion. Production Oversight: Oversaw the production and installation phases, collaborating with on-ground production managers to ensure precise adherence to creative and technical specifications.

- Thinking creatively to produce new ideas and concepts for events and assisting in the creative process during concepts development and proposal preparation. - Understanding trends within the scope of the events industry, visual elements, presentations and technological solutions. - Translating creative concepts into lists of production items that reflect the artistic and creative direction. Also, overseeing the production and installation phases to ensure they perfectly reflect the creative concept. - Carrying out regular site visits to reflect engineering principles on the drawings, providing the team with accurate architectural designs that take into consideration the latest architectural designing trends in addition to crowd flow management, viewing angles and safety procedures. - Experimenting with styles and techniques including the design of graphic elements, in addition to developing mood boards for different proposals. - Presenting concept visualization through sketches, drawings, and illustrations - Integrating technical and visual solutions into a design concept - Managing graphic designing and video editing assignments through using various graphic designing & video editing relevant softwares. - Supervising the quality and progress of sound and video production projects in the company.

TIME Agency is a talent management and creative content agency, which recently became a subsidiary of TIME Entertainment (holding company). My tasks in this position are to deliver against a scope of work that includes agencies counseling, brand communications, executive positioning, social media strategy development, and connect with industry influencers while initiating and maintaining a relationship with partners and potential clients to the holding company. Also scout for new talents, handling the talents press releases, interviews, business and public meetings, managing their social media accounts, planning public appearances, along with executing travel protocols on Business trips, and other day-to-day tasks. Also, I work as a project associate on all of our events, planning, and executing on any level or stage that my skills are needed.

My role was to supervise and manage the content team to produce a final script for one of Al-Laylah with Bader Saleh night show segments (The news segment).