Abdulrahman Alyahya

• Lead marketing strategy across Neotek and its subsidiary Qaema, driving multi-brand growth and market positioning. • Directed the launch of the company's licensing campaign, elevating brand credibility and strengthening stakeholder trust during a key regulatory milestone. • Delivered +30% sales growth through data-driven acquisition strategies, funnel optimization, and performance marketing. • Increased customer engagement by +40% by enhancing digital experiences, refining content strategy, and optimizing user journeys. • Own end-to-end go-to-market execution, aligning marketing initiatives with product, revenue, and expansion objectives. • Established and scaled strategic partnerships within the banking ecosystem to unlock new acquisition channels and accelerate growth.

• Led strategic planning initiatives, developing and implementing comprehensive marketing strategies aligned with business objectives, including market research analysis and ROI projections to drive product development and growth. • Managed budgeting and financial aspects, evaluating expenditures and profit-loss forecasts to optimize resource allocation and ensure cost-effective marketing operations. • Directed over 40 integrated marketing campaigns and product launches, leveraging paid media strategies across digital and traditional platforms, collaborating with influencers, and utilizing owned, online, and offline channels to maximize reach, conversions, and brand visibility, resulting in successful app launches. • Developed and executed influencer-driven campaigns, partnering with key opinion leaders to create authentic content, enhancing brand credibility and engagement on platforms like Instagram, Snapchat, X (Twitter formally) and TikTok. • Oversaw content creation and social media management, curating calendars for platforms like Twitter, LinkedIn, Facebook, Instagram, Snapchat, and TikTok, while producing advertisements, posts, and web content to engage audiences. • Handled brand management for multiple entities, identifying market characteristics, developing seasonal creatives, and consulting with agencies to maintain consistent branding and promotional efforts. • Organized events and direct marketing activities, coordinating logistics and influencer partnerships to foster customer engagement and community building. • Managed media buying and paid media strategies, including influencer collaborations and promotional campaigns across various media types, to maximize reach and conversion rates. • Refined analytics frameworks to track campaign performance, leveraging data-driven insights to adjust tactics across digital platforms and enhance audience targeting precision while increasing return on investment.

* Acting Marketing Manager * Creating & Planning Marketing Strategy * Create & manage Social Media channels: Twitter, LinkedIn, Facebook, Instagram * Creating & managing budgets for marketing campaigns (Plan & execute 1 to 2 campaigns monthly) * Analyze Campaigns, Performance, CTR, CPC, Conversions, and ROl. * Events organization.

-Build Marketing strategies -Build & Implement Social Media Strategies -Develop Marketing Content -Creating & Implementation paid campaigns