Abdulrahman Al-Biyari

Devise and execute short- and long-term event strategy to drive national and international participations, including LEAP, FII8, and MWC. • Lead and coach a team of three to build event management capabilities and strengthen execution capacity. • Drive the implementation of the CEO Office protocol strategy while introducing Saudi protocol practices and embedding governance frameworks, policies, and procedures to ensure operational excellence. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Invited and managed over 100 VIP guests for the Alat Launch Event, including six ministers and 30+ CEOs and chairpersons; drove extensive media and social media exposure. • Managed and controlled MM SAR event budgets while reducing spend from SAR 13M to SAR 3M in two years through cost-efficiency initiatives.

Provided leadership to the events and marketing team while setting clear goals, monitoring performance, and aligning day-to-day operations with company objectives. • Led full project lifecycles from proposal through delivery, including layouts, vendor coordination, logistics, on-site production, and post-event ROI analysis using RFID and attendance data. • Introduced new processes for event planning to streamline logistics and raise overall standards of execution. • Managed event budgets, ensured cost efficiency, and negotiated with vendors to resolve issues promptly. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Oversaw the planning and execution of flagship events, including Townhalls, MAPIC, and Cityscape Global, earning CEO recognition for flawless delivery and seamless event flow. • Drove delivery of high-profile events (SAR 6M) with a focus on meeting deadlines, budgets, and client expectations. • Established a fully functional events department, growing from a solo role into a team of five within seven months. • Strengthened client relationships by serving as the primary liaison for event communications to maintain long-term partnerships and expand networks with B2B and B2C stakeholders.

Developed and executed large-scale event strategy fully aligned with organisational goals to drive brand visibility, stakeholder engagement, and measurable ROI across high-profile forums, exhibitions, and product launches. • Oversaw end-to-end event lifecycle, from concept design, planning, and vendor contracting to on-site execution while managing production timelines, technical delivery, and stakeholder satisfaction for flagship events. • Built and managed a vetted supplier network of local vendors, fabricators, and technical crews to ensure adherence to quality, safety, and compliance standards under Saudi regulatory frameworks. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Managed an annual budget of SAR 3.5M while controlling spending, negotiating vendor contracts, and implementing strict cost-control measures that ensured events’ delivery within budget. • Exceeded KPIs for two consecutive years and earned a performance rating of “Exceeding Expectations” and recognition from senior leadership. • Established the Events Department from the ground up by building structure, processes, and governance, enabling the organisation to host multiple large-scale events annually. • Delivered high-impact events, such as SPL’s new brand launch, Arab Health Exhibition, and the Saudi Logistics Forum, engaging diverse stakeholders (B2G, B2B, B2C) from managers to VPs. • Led and mentored a six-member events team and volunteers by delegating responsibilities, fostering strong performance, and building a culture of accountability and collaboration.

Developed and executed short- and long-term event strategies that aligned with corporate objectives to strengthen brand positioning and expand the company’s presence in regional and international markets. • Directed all PR activities to ensure cohesive messaging and alignment with the annual communications plan. • Planned and delivered large-scale events by collaborating with stakeholders, vendors, and venues. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Managed an annual budget of 6M SAR and implemented cost-control strategies that reduced spending by 40% while expanding event participation and improving overall ROI. • Led and mentored a 2-member events team to foster a culture of accountability and operational excellence. • Secured participation in flagship events, such as Bahri Oil Reception, Breakbulk America, and Saudi Logistics Forum.

Engaged with high-level stakeholders across G2G and B2G channels to foster trust, advance diplomatic objectives, and strengthen Saudi Arabia’s positioning on the global stage. • Secured the best facilities to accommodate VIP stakeholders, government officials, and international delegations. • Implemented and enforced event policies, procedures, and quality standards to drive operational efficiency and compliance across all event activities. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Planned and executed high-profile international and domestic events, such as Saudi participation at the World Economic Forum, Saudi-US Business Forum, and Saudi-Sino Investment Forum. • Oversaw an annual budget of SAR 50M while executing cost and process controls to optimise spending.

Planned, coordinated, and managed end-to-end event delivery for high-profile internal and external initiatives, including presentations, conferences, roadshows, publicity events, and seminars. • Managed an event budget of SAR 6M to evaluate and secure strategic event opportunities for enhanced corporate visibility and business development. • Maintained a calendar of events and sponsorships in alignment with marketing activities, maximising brand exposure. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Collaborated with B2G and B2B stakeholders to support successful participation in signature events, including the Dussur-GE Signing Ceremony, IKTVA, and Saudi Electricity Conference. • Secured media coverage across diverse channels to elevate the company's presence and reinforce brand positioning.