Abdullah Bawazir

Results-driven Marketing Manager leading the strategic growth of a diversified group operating across automotive spare parts, printing & packaging, contracting, paper & plastics trading, perfumes, and mobile accessories. Responsible for developing and executing integrated marketing strategies that drive revenue, strengthen brand positioning, and unify communication across multiple business units. Oversees digital marketing, content, performance campaigns, and customer acquisition, with a strong focus on measurable outcomes, ROI, and scalable growth across B2B and B2C markets.

Results-oriented Sales Manager responsible for driving revenue growth across multiple branches by optimizing sales operations, enhancing customer experience, and increasing average order value. Leads sales teams, develops targeted promotions, and builds strategic partnerships with corporate clients and events. Focused on data-driven decision-making, improving conversion rates, and maximizing performance across dine-in, takeaway, and delivery channels.

Results-driven Executive Sales Professional with a strong track record in sales development, revenue growth, and market expansion. Experienced in building and optimizing sales processes, identifying new business opportunities, and strengthening customer relationships across diverse industries. Skilled in aligning sales strategies with business objectives, improving conversion rates, and driving sustainable growth through data-driven decision-making and performance optimization. Known for bridging the gap between marketing and sales to deliver measurable business impact.

Execute digital & field marketing campaigns to boost brand awareness. Drive sales growth by acquiring new clients and retaining existing ones. Manage customer relationships and ensure high satisfaction. Coordinate with internal teams to align offers and operations. Analyze performance data and report ROI to management

Oversee the organization’s media and communication policies. Develop internal and external communication systems with stakeholders. Identify and utilize diverse communication channels effectively. Supervise the company’s communication tools and social media platforms. Plan and organize corporate events and activities. Manage the organization’s online presence and digital reputation. Monitor information sources and media coverage. Build partnerships with relevant institutions and organizations.

Plan, develop, and execute integrated marketing campaigns across digital and offline channels. Manage campaign budgets, timelines, and resources to maximize ROI. Coordinate with creative, sales, and product teams to ensure campaign alignment. Monitor campaign performance through analytics and generate performance reports. Optimize campaigns based on market trends, customer insights, and competitor analysis. Lead and mentor the campaign team to deliver high-impact results.

Organize and manage marketing campaigns across media channels. Create and develop marketing content, including social media campaigns. Design and provide promotional banners and advertising materials. Contribute creative ideas for internal marketing in collaboration with other departments.

The Marketing Program is one of the core programs at the College of Business Administration, offering a blend of modern and essential courses tailored to the labor market. The program introduces students to administrative and marketing concepts, as well as local, regional, and global marketing practices. It equips students with the knowledge and theories necessary for developing marketing plans and functions, and for linking them effectively to market demands. Key components of the program include applications, forecasting, and the marketing mix, in addition to marketing research and its essential elements—providing a solid foundation for those interested in and pursuing studies in the field of marketing.