Mahmood Abdullahi Loke

D Creative Hub is a marketing and brand communication agency helping businesses across Africa design strategies that drive visibility, sales, and sustainable growth. Key Achievements: Acquired 4+ clients in less than 2 months in business (agribusiness, NGOs, foundations, and technology firms) by building tailored marketing solutions. Directed creative strategies for global brands, driving consumer engagement and market visibility. Built and managed a team of creatives, implementing project-based workflows that ensure efficiency and client satisfaction. Launched a specialized marketing strategy for agribusinesses in Nigeria, empowering local producers to brand and market their products globally.

- Develop and implement comprehensive marketing strategies to drive brand growth, client acquisition, and revenue generation. - Lead and manage the marketing team, ensuring alignment with business objectives and maintaining high-performance standards. - Oversee the creation of compelling campaigns across multiple channels, including digital, social media, content, and traditional marketing. - Collaborate with cross-functional teams to ensure cohesive branding and messaging for clients. - Analyze market trends, customer insights, and campaign performance to optimize strategies and ensure ROI. - Build and maintain relationships with key stakeholders, partners, and media to enhance the agency’s market presence and reputation. - Identify new business opportunities and lead pitches to potential clients, contributing to overall business growth and development.

Accel360 Hub is a business accelerator and incubation hub focused on equipping entrepreneurs with the tools to build impact-driven businesses. Key Achievements: Designed and launched the Kwara Business Accelerator Programme, training 10+ entrepreneurs in impact-driven business models to reduce unemployment. Built partnerships with Lagos Business School (EAP) and other ecosystem players to deliver high-quality entrepreneurship training. Spearheaded community-focused entrepreneurship initiatives that support job creation and GDP growth in Nigeria.

Worked directly with Team Black as Creative Director to bring campaign ideas to life. Key Achievements: Designed visually compelling brand campaigns for international brands like Colgate, Maltina, and Fearless Energy Drink. Enhanced creative strategy execution, improving campaign engagement across multiple digital channels.

I worked as a Curation Officer at TEDxMaitama, where I played a critical role in ensuring that the event's content was of the highest quality and relevance. My responsibilities included sourcing, selecting, and coordinating speakers, performers, and other contributors to the event. I conducted extensive research to identify potential speakers, reviewed their proposals, and communicated with them to ensure that their talks or performances aligned with TEDx's guidelines and goals.

As a Digital Marketing Specialist at Beyond Creativity, I had the privilege of working with a diverse range of clients and executing cutting-edge digital marketing strategies. With a focus on driving brand awareness, increasing online visibility, and achieving measurable results, I played a pivotal role in delivering successful campaigns. Collaborating closely with clients and internal teams, I developed comprehensive digital marketing strategies tailored to each client's unique goals and target audience. Through in-depth market research and competitor analysis, I identified opportunities for growth and devised innovative approaches to maximize results. In my role, I managed and optimized multi-channel digital marketing campaigns, including SEO, PPC advertising, social media marketing, email marketing, content marketing, and conversion rate optimization. I utilized industry-leading tools and techniques to drive traffic, generate leads, and increase conversions, constantly monitoring and fine-tuning campaigns for optimal performance. Content creation was a crucial aspect of my responsibilities. I crafted compelling and persuasive content that aligned with the client's brand voice and objectives. Whether it was writing captivating ad copies, informative blog posts, engaging social media content, or compelling email newsletters, I consistently delivered high-quality content that resonated with the target audience. Additionally, I regularly analyzed campaign performance using web analytics tools, providing insightful reports and recommendations to clients. By leveraging data-driven insights, I identified areas of improvement and implemented strategic adjustments to enhance campaign effectiveness and ROI. Overall, my experience at Beyond Creativity equipped me with a deep understanding of the digital marketing landscape and allowed me to make a significant impact in helping our clients achieve their marketing objectives.

Coordinated the Build and Develop 3.0 program for the Moh Brimah Foundation, which provided comprehensive self-development training to over 30 participants. The diverse curriculum encompassed essential skills such as Search Engine Optimization, CV and Resume Creation, Proposal Development, News Reporting and Journalism, and Marketing Strategies.

As a Social Media Manager at Provarex, I was responsible for developing and executing the company's social media strategy. My main goal was to raise awareness about cyber security and the importance of being vigilant online. Through my efforts, I was able to significantly increase the company's online presence and engagement with its target audience. One of my biggest successes was the creation of a social media campaign that went viral. The campaign, which was centered around cybersecurity tips and tricks, reached over 300,000 people and resulted in a 43% increase in website traffic for Provarex. Additionally, the campaign generated a significant amount of user-generated content, which further extended the reach and impact of the campaign. I was also responsible for managing the company's social media accounts, including Facebook, Twitter, LinkedIn, and Instagram. Through the use of engaging content and strategic timing, I was able to increase the company's followers and engagement on each platform. In addition to creating and executing social media campaigns, I was also responsible for analyzing metrics and reporting on the success of each campaign. By closely monitoring engagement rates, website traffic, and other key performance indicators, I was able to make data-driven decisions that led to improved social media performance over time. Overall, my role as a Social Media Manager at Provarex was instrumental in raising awareness about cyber security and driving business growth for the company. Through my efforts, I was able to significantly increase the company's online presence, engagement, and leads generated through social media.