Abdullah Ashfaq
Authorized Cable & Residential Internet Dealer @ Optimum
About
Achievement-oriented Sales & Digital Marketing Strategist with over 5 years of experience driving customer acquisition, revenue growth, and brand visibility across US-based telecommunications, utilities, EV, and e-commerce markets. I have demonstrated expertise in Marketing & Sales Management in both residential and commercial sectors, serving as an Authorized Cable & Internet Dealer and Power Broker for leading brands such as Optimum, EarthLink, Rise Broadband, and Payless Power. Skilled in communication, product visualization, and business interpretation, I leverage tools including web development marketing, SEO/SEM, social media ads, brand advertising, and end-to-end digital sales to deliver measurable results. I possess strong B2B and B2C experience, managing the full lifecycle from lead generation to customer retention for products and services. I also bring international digital marketing expertise, having worked in Japan, Malaysia, Singapore, and the US markets, integrating cultural insights into marketing strategies. My experience extends to EV charging solutions, sustainable product branding, and e-commerce operations including Amazon FBA and FBM. Passionate about working with startups, I focus on brand building, marketing strategy, and business analysis, driving growth and adding tangible value to firms. Digital Marketing, Social Media Marketing, Content Creation, Integrated Marketing Communications, Marketing Analysis, SEO/SEM, PPC Campaigns, Branding Strategy, B2B/B2C Sales, and E-commerce Operations are my core strengths that enable me to deliver scalable, results-driven campaigns.
Malaysia
Greater Kuala Lumpur
Marketing & Advertising
Internet Services, Partner Programs, Utility Industry, Electricity Markets, DC EV Charging, Poster Design, EV marketing, Operations Management, Drafting Agreements, Storytelling, Menu Development, Social Marketing Fulfillment, Freelancing, Integrated Marketing Communications Planning, Social Media Advertising, Off-Page SEO, Facebook Ads, Instagram Advertising, On-Page SEO, Social Media
Experience

Authorized Cable & Residential Internet Dealer
United States
• Closed 50–80+ residential deals/month by converting inbound and outbound leads into Internet cable TV, and home phone bundles. • Managed full sales cycle (prospecting → qualification → closing → onboarding), maintaining a high conversion pipeline. • Increased lead-to-sale conversion rate by 25%+ through objection handling and consultative selling techniques. • Handled 200+ monthly leads using CRM systems and structured follow-up strategies. • Upsold bundled telecom packages, improving customer retention and deal value. • Utilized Meta Ads, landing pages, and digital funnels to generate consistent qualified leads. Advancing in telecom vicinity, moved towards selling cable home internet with higher gigs speeds along with multiple packages of TVs with bundle packs of multiple channels emphasized mainly on generic branding and advertising across multiple channels on social media and websites to drive residential sales for the companies under the contract. Along with this, also sold home phones packages to consumers along with internet and cable.

Power Broker
United States
• Acquired new residential customers daily by selling prepaid electricity plans in Texas. • Increased customer acquisition by 50%+ through digital lead generation and affiliate marketing. • Managed end-to-end sales process, from lead generation to successful onboarding. • Built high-converting landing pages and sales funnels, improving lead-to-sale ratios. • Educated customers on cost-saving electricity plans, improving retention and satisfaction. • Tracked performance using analytics dashboards (CPL, CPA, conversion rate). As an Advancing Freelancer, I managed utility as a Residual power broker providing new electricity connections in Texas by Digitally Affiliated marketing to help consumers get new connections from Payless. Primarily performed Digital Marketing Plus Website Management by generic branding means to ensure the company compliance and generated sales.

Residential Internet Reseller
United States
• Generated and closed high-volume residential internet sales across multiple US states. • Achieved 20–30% above monthly sales targets by converting leads into Fiber, 5G/4G LTE, and Satellite plans. • Managed lead qualification, nurturing, and closing, reducing drop-offs in the sales funnel. • Sold solutions in rural and underserved markets, overcoming availability and pricing objections. • Optimized lead generation channels (Meta Ads, website funnels, SEO) to improve sales pipeline quality. • Tracked and managed deals using CRM systems and performance metrics. After a strong telecommunication exposure, I was able to acquire customers for Earthlink's blazing-fast Fiber, Wireless 5G/4G LTE, Home Internet and Satellite Internet for remote hard-to-reach areas. Mainly performed social media ads marketing and website management to ensure generating more sales for residential customers in many states under the blueprint of AT&T.

Residential Internet Retail Sales Agent
United States
• Closed consistent monthly residential sales by targeting underserved areas with fixed wireless internet. • Improved conversion rates by 20%+ using structured sales scripts and objection handling. • Prospected and converted leads via social media marketing and digital outreach. • Maintained strong pipeline management, ensuring continuous deal flow. • Educated customers on service benefits, increasing trust and closing success. • Met and exceeded monthly sales KPIs and performance targets. While diving into telecommunication industry, Mainly partnering with Rise Broadband to help getting Residential Sales Providing customers fixed wireless Wifi experience remotely mainly by performing generic branding by performing Digital Marketing. Mainly acquired customers through social media marketing and website blog posting to ensure company compliance with more residential sales a month.

Fulfillment by Amazon / Marchant
United States
• Launched and managed Amazon FBA & FBM stores, driving consistent online sales. • Increased product conversion rates by 25–40% using Amazon PPC, SEO, and keyword optimization. • Conducted product research and competitor analysis to identify profitable niches. • Designed high-converting product listings and infographics, improving CTR. • Managed inventory, sourcing (China → US), and logistics operations. • Reduced ad spend inefficiencies through campaign optimization. Mainly conducted Digital Business after my certification in Amazon, I mainly worked as a Virtual Assistant by doing Product hunting, Pay Per Click Management, Product Infographics and Product Listings for some brands to gain experience in e commerce industry. Shipped various Products sourced from China to US and State to State selling mainly as Fulfilment by Merchant, and Fulfilment by Amazon.

Sales and Digital & Operational Marketing Intern
Federal Territory of Kuala Lumpur, Malaysia
• Supported B2B & B2C sales operations for EV charging solutions across Southeast Asia. • Assisted in lead generation, proposal preparation, and deal coordination. • Created marketing content and social media campaigns, increasing engagement by 20%+. • Managed CRM systems, tracking leads, customer interactions, and sales pipelines. • Contributed to market expansion strategies across Malaysia, Vietnam, Thailand, and Singapore. • Collaborated with teams on operational sales and customer onboarding processes. Dived in exploring EV Charging industry in residential and commercial sectors with Singapore's Top EV Charging Firm operational in Vietnam, Cambodia, Thailand Malaysia and Singapore. Mainly assisted in Social Media marketing Poster Designing helping with Agreement signing, content creation and Operational Sales management for residential and commercial Electric Vehicle Chargers for the respective customers while also managed Customer Relationship Management for the Company.

Digital Marketing Intern
Sunloop Group Japan (Fukuoka)
Fukuoka, Japan
• Executed digital marketing campaigns for hospitality clients in the Japanese market. • Supported B2B sales coordination and client communication. • Developed localized content strategies based on Japanese consumer behavior. • Improved campaign engagement through content optimization and targeting. • Assisted in business development and partnership initiatives. Luckily got a chance to jump into Japanese market to use my creative and strategic skills of Digital Marketing in Hospitality Industry along with content creation, B2B handling and sales management in Japanese Market for the Sunloop Group. Luckily Japan has a different approach in terms of Digital Marketing that outstands this market competing in Global Management.

Drop Shipping Salesperson
Greater Kuala Lumpur
• Generated online sales by drop shipping HP, Dell, and Lenovo laptops in Malaysia. • Increased conversion rates by 20–30% through optimized listings and pricing strategies. • Managed customer inquiries, chat support, and order fulfillment. • Conducted market research and competitor analysis to identify demand trends. • Designed product infographics and SEO descriptions to improve visibility and sales. Sold refurbished and second hand laptops for HP, Dell and Lenovo as a drop shipper in National Malaysian Market to gain more experience in product selling also designed the product infographics along with description updates and chat support on Lazada Platform as a startup to analyze the Market.
Education
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