Abdullah Majrashi

Marketing Consultant at Mashoora Platform • Provided marketing consultancy services to SMEs on the Mashoora platform, helping them achieve their goals with limited resources. • Developed tailored marketing strategies for SME entities to enhance their online presence and reach their target audience effectively.

I’ve Led and owned the end-to-end marketing strategy and activation for BSF’s flagship sponsorship with the Saudi Pro League and the development and execution of comprehensive marketing strategies for Banque Saudi Fransi, aligning with the bank’s objective’s and market opportunities. >> Owner of the “Best Goal Trophy” initiative, managing concept development, fan engagement, league coordination, and multi-channel execution. >> Lead for BSF Fan Zone activations, delivering on-ground fan experiences that strengthened brand presence, engagement, and emotional connection with football audiences. >> Directed the implementation of the bank's marketing strategy, ensuring alignment with long-term business objectives. >> Led the development and execution of strategic marketing initiatives that reduced costs, while increasing ROIs >> Develop and implement comprehensive marketing campaigns across multiple channels Utilize data-driven insights to optimize campaign performance, track key metrics, and achieve a high return on investment >> Lead market research studies to identify potential opportunities and utilize data-driven insights to optimize performance. >> Implements approved departmental policies, processes, procedures and provides instructions to subordinates, and monitors their adherence so that work is carried out in a controlled manner. >> Oversee budget monitoring to ensure efficient allocation and utilization of resources.

>> Strategic Oversight of Brand Campaigns I orchestrate all Brand mega campaigns, such as National Day and Founding Day events and other brand campaigns, leveraging these opportunities to magnify BSF brand's presence and deepen connections with our audience. My role involves comprehensive campaign planning, execution, and analysis to ensure maximum impact and alignment with our brand values. >>Leadership in Subsidiary Rebranding - JB Entrusted with the pivotal rebrand project for the bank's subsidiary, JB, I oversee every facet of the rebranding journey, from strategy development to implementation. This involves refreshing the brand identity, messaging, and visual direction to resonate with contemporary market dynamics and strategic goals. >> Budget Management I am responsible for managing the marketing department's budget, ensuring optimal allocation of resources across various projects and campaigns to maximize ROI. >> Research and Insights Leading the Bank’s research efforts, I guide the team in gathering and analyzing market insights, consumer trends, and competitive data. This critical function informs our strategic decisions.

>> Strategic Campaigns for DAL Service Led the development and execution of strategic media campaigns to introduce the DAL Service, effectively establishing it as a leader in the last mile delivery sector. This involved comprehensive media planning, engaging narrative development, and robust stakeholder coordination to amplify our launch message. >> iPhone 12 Launch with Apple Spearheaded the media strategy for the iPhone 12 launch in partnership with Apple, orchestrating a synchronized and powerful communication campaign. My responsibilities included coordinating with Apple's marketing team, crafting targeted content, and managing media relations to maximize launch visibility and impact. >> Content Creation & Management Produced and managed compelling content across various platforms, including press releases, social media posts, and marketing materials, tailored to resonate with our target audience. This strategic content curation drove increased brand loyalty and customer engagement. >> Social Media Strategy Channels by stc brand’s social media presence by implementing a robust social media strategy that aligned with the overarching marketing objectives. This included content creation, scheduling for optimal engagement, and active community interaction to build a stronger brand connection. >> Brand Calendar Management Managed a comprehensive brand calendar to align product launches, marketing campaigns, and special events, ensuring cohesive messaging and maximizing the effectiveness of our marketing efforts. >> Media Monitoring & Analytics Conducted media strategy monitoring and analytics to evaluate the effectiveness of our communication strategies. Leveraging data-driven insights, I refined our approach to keep our campaigns engaging and relevant to our audience.

>> Creates market Developed comprehensive marketing strategies tailored to F&B clients, leveraging market research, consumer insights, and industry trends to drive brand visibility and sales growth. >> Led cross-functional teams in executing integrated marketing campaigns, including digital marketing initiatives, social media activations, and experiential events, resulting in enhanced brand awareness and engagement. >> Collaborated closely with clients to understand their unique business objectives and challenges, providing strategic guidance and innovative solutions to optimize their marketing efforts and achieve measurable results. >> Analyzed campaign performance and conducted post-campaign evaluations to assess effectiveness, identify areas for improvement, and refine future marketing strategies, ensuring continuous optimization and client success in the competitive F&B landscapeROI

>> Strategic MVP Testing and Iteration Spearheaded the development and testing of the Minimum Viable Product (MVP), utilizing lean startup methodologies to rapidly gather user feedback and validate market demand. Led iterative cycles of product enhancements based on data-driven insights, significantly improving product-market fit and user satisfaction. >> Product-Market Fit Strategy Successfully identified and achieved product-market fit through rigorous market analysis, user engagement metrics, and continuous feedback loops. Crafted and executed a scaling strategy that aligned product development with market needs, driving accelerated growth and establishing the startup as a competitive player in the industry. >> Go-to-Market Strategy Developed a dynamic go-to-market strategy that effectively communicated the unique value proposition of our product, facilitating a successful market entry and early user adoption. Implemented targeted marketing initiatives and customer acquisition tactics that expanded our market presence, solidified brand loyalty, and secured a sustainable growth trajectory amidst evolving market conditions.

>> Growth Hacking and User Acquisition Implemented creative growth hacking strategies to rapidly increase the user base and foster community engagement. Demonstrated a keen ability to identify and leverage organic and paid channels, significantly boosting the platform’s visibility and user retention rates in a competitive market. >> Content Creation and Brand Storytelling Led the creation of compelling content and storytelling campaigns that effectively communicated the startup’s value proposition, mission, and impact. Utilized diverse formats (blog posts, videos, social media posts) to enhance brand identity and connect with target audiences on an emotional level, driving loyalty and advocacy. >> Market Insights and Product Feedback Played a crucial role in gathering and analyzing market insights and user feedback to inform product development and refinement. Collaborated closely with the product team to ensure the offerings met market needs and user expectations, fostering a customer-centric approach that accelerated the startup’s growth and innovation.

>> Strategic Market Planning Spearheaded the development and implementation of comprehensive marketing strategies, aligning with business goals to drive revenue growth and enhance brand visibility. Demonstrated expertise in market research, competitive analysis, and customer segmentation to inform data-driven decisions. >> Digital Marketing and Analytics Leveraged a wide array of digital marketing tools and platforms (SEO, SEM, social media, email marketing, content marketing) to increase online presence and engagement. Proficient in utilizing analytics tools to track performance, measure ROI, and refine strategies for optimized outcomes. >> Cross-functional Leadership Excelled in leading cross-functional teams to deliver marketing projects that exceeded objectives. Fostered a collaborative environment that encouraged innovative ideas and solutions, resulting in the successful execution of marketing campaigns that resonated with diverse audiences.