Abdullah Bousbait, MBA
Digital Sales & Marketing Supervisor @ Al Etihad Cooperative Insurance Co
About
Professional with a strong background in Business Intelligence, Marketing Analytics, and Digital Sales, with hands-on experience across banking and insurance sectors. I specialize in transforming data into actionable insights that drive business growth, optimize customer journeys, and enhance commercial performance.Throughout my career, I have led and contributed to initiatives spanning customer behavior analysis, sales performance optimization, digital funnel management, and marketing effectiveness. My work bridges the gap between data and strategy, enabling informed decisions across credit, lending, sales, and customer experience.More recently, I have been actively involved in building and activating CX capabilities, including governance frameworks, VOC programs, and journey optimization, ensuring alignment between business goals and customer-centric strategies.Key strengths include:• Business and Data Analysis• Marketing and Sales Analytics• Digital Transformation and Funnel Optimization• Customer Experience Strategy and Governance• Performance Tracking and Insight Generation
Saudi Arabia
Al Khobar
Insurance
Microsoft Power Query, Python (Programming Language), Tableau, Google Analytics, Microsoft Office, KPI Reporting, Statistical Data Analysis, Oracle Database, Marketing Analytics, Business Strategy, Product Management, Customer Relationship Management (CRM), Sales, Business Planning, Problem Solving, Sales Analysis, Communication, Microsoft Excel, R (Programming Language), SQL
Experience
Digital Sales & Marketing Supervisor
Al Etihad Cooperative Insurance Co
CX Committee Member
Al Etihad Cooperative Insurance Co
Acting CX Manager
Al Etihad Cooperative Insurance Co
Led the setup and activation of a Customer Experience department, establishing core capabilities across strategy, governance, customer journey optimization, Voice of Customer, and performance measurement.
Marketing & BI Supervisor
Al Etihad Cooperative Insurance Co
Led marketing and digital performance initiatives, establishing data-driven capabilities across campaign performance, customer insights, sales performance, and funnel analysis. Enabled more effective marketing and commercial strategies by embedding insights into decision-making and aligning with sales objectives and business priorities.
Member
CX Saudi جمعية تجربة العميل
Business Intelligence Analyst
Gulf International Bank
Analyzed customer behavior, portfolio performance, and product trends, generating insights to support credit, lending, and overall business decision-making.
Business Development Analyst
Al Etihad Cooperative Insurance Co
Sales and Marketing Dept.
Delivered market analysis and commercial insights, supporting business development initiatives, partnership opportunities, and growth.
Sales Operations Analyst
Al Etihad Cooperative Insurance Co
Sales and Marketing Dept.
Delivered sales performance analysis and operational insights, supporting sales planning, reporting, and process efficiency.
Education
American University of Bahrain (AUBH)
The Open University
Dual Award Degree
Arab Open University
College of Southern Idaho
General Business
Transferred to AOU
Idaho State University
Mechanical Engineering
Transferred to CSI
Abdullah Bousbait, MBA's Contact Information
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