Abdullah Babar

Run global LinkedIn Marketing Campaign to generate leads and market ENOCH as a global leading Padel court supplier. Locked a strategic Distribution parternship with Conquer, establishing inventory in Arizona for reselling padel nationawide and Latin America. Attended exhibitions in China and Indonesia to close Padel courts orders and expand Enoch’s presence in emerging padel markets. Train beginners and intermediate players through personalized training sessions to grow Padel sports in Guangdong, China.

Driving traffic to e-commerce platforms. Driving traffic to email inquiries about the prices of Kuelox brand products. Content Creation: Social media content can be diverse, including but not limited to: Short videos, videos of teachers drawing, creative designs and copy-writing, photos and videos of Kuelox participating in exhibitions Market Strategy: As far as possible, adapt to the pace of B2B, while not abandoning B2C market opportunities.

● Onboarded 18 countries for electronic Identity Verification Services through outbound strategies including direct calling, demo sessions, etc. for Shufti Pro. ● Schedule meetings with worldwide government officials and Third-party service providers to initiate partnership opportunities for Shufti Pro's services of Know-your-Customers, Know-your-Businesses, and Anti-money Laundering Verifications. ● Coordinate with cross-functional teams including higher management, compliance, finance, and Sales to understand the feasibility of working in a specific region. ● Conducted in-depth market research and analysis to identify emerging trends and customer needs, resulting in the development of a new product Facial recognition for Facia that gained a 10% market share. ● Successfully led cross-functional teams to implement new business products, getting a €500,000+ client from Europe for Shufti Pro.

● Thorough research on and before designing, planning, developing, and implementing campaigns, social media posts, content strategy, etc. ● Content planning and monitoring the progress to report to the higher management ● Writing Website copy keeping SEO strategies and target audience in mind ● Handling LinkedIn and Facebook Social Media pages for postings and running ads ● Email Marketing to potential clients to add them to sales cycle ● Forecasting and formulating cost structure to generate profits with revenues ● Coordinate with finance, operations, admins, and C-level executives for successful project implementation ● Coordinate with cross-discipline departments to ensure everyone is on track with project requirements, deadlines, and schedules ● Handle internal resources and upgrade them as required ● Professional documentation for better client/customer experience

● Set up the marketing department by connecting the marketing with the rest of the departments to support the operations planning and promote the performance of supply chains in the solar industry. ● Revamped the website for the advertisement of the brand through LinkedIn and Google organic marketing. ● Established marketing documents that facilitated the sales funnel and ultimately increased sales by 15%.

● Developed a brand-new website to start digital marketing strategies using Agile methodologies. ● Managed the SEO-project for 9 months to rank the Instructor Brandon on Google index. ● Conducted competitive analysis to implement the best practices and initiated multiple projects for organic marketing. ● Oversaw website development and process documentation across a multi-functional marketing team.

Managed the sessions in explaining the relevant topics of Communication to 42 students and reviewing 100+ graded components. Conducted the teaching sessions on Zoom. Assisted the instructor in organizing communication activities through Google forms, Google sheets, Google quiz, and online portals, etc. Successfully fulfilled the responsibilities of organizing and managing students at different times in different circumstances. All the stakeholders were satisfied that was assessed through positive feedback.

Graduated in Accounting and Finance.

Assisted professor of Business Communication in explaining the relevant topic of Communication to a class of 42 students. These topics included both the Corporate world communication challenges and daily routine communication. Also prepared scheduled lessons and served as an intermediator between the professor and the students.

Started as a member of the Logistics department in 2017. Successfully fulfilled my responsibilities and consequently got promoted as an assistant director in April 2018. Afterward, I became director in March 2019. Managed all the operations of different events with the help of leadership qualities by giving team members and assistant directors responsibilities and tasks to eventually made the events successful. Moreover, accommodated students in the hostel of LUMS University who came in April 2019 for the flagship event called LUMS Adab Mela (LAM).

Assisted CEO of PACRA Analytics in researching the data of 15 major banks of Pakistan and interpreted the trends of different banks against the industry. A detailed report on different components like no. of branches, employees, CASA, etc. of major banks in Pakistan, which collectively cover the market of the Banking Industry, was submitted highlighting all the historical trends and predicting the future of the Banking industry in Pakistan. The report helped in the training program of Habib Metropolitan Bank and JS Bank.

Pursuing a fully funded MBA at Beijing Normal University with a focus on international business, marketing, and strategic management. Gained cross-cultural leadership experience by working with a diverse cohort of students and participating in academic and extracurricular initiatives. Awarded both university and provincial scholarships for outstanding academic performance.

Completed my intermediate degree in Sciences (Pre-Engineering) with 90% marks in the Board of Intermediate and Secondary Education, Lahore.

Currently pursuing an MBA at Beijing Normal University, focusing on developing advanced skills in business management, strategy, and leadership. The program covers key areas such as finance, marketing, operations, and entrepreneurship. I am actively involved in real-world projects, collaborating with diverse teams and organizations to solve complex business challenges. This experience is enhancing my analytical, decision-making, and communication abilities, preparing me to drive organizational success and innovation in dynamic business environments.

Thesis: "Worker-Reported Occupational Safety Practices and Injury Rates in Punjab’s Textile SMEs"