Abdullah Al Qassem PMI- (PMP)®

Responsible for planning, executing, and delivering retail store development projects, covering fixtures, fittings, fit out, and build activities, from concept to operational handover. This role ensures all projects meet brand guidelines, quality standards, budget requirements, and timeline expectations while coordinating cross-functional teams and external vendors.

Leading development and execution of premium retail store projects across KSA, ensuring full alignment with global brand DNA and luxury standards. Driving end-to-end project lifecycle including design coordination, procurement, contractor management, and final handover. Reduced average store opening timelines by 20% through process optimization and improved stakeholder alignment. Managing multiple simultaneous retail rollout projects with strict CAPEX control and delivery governance. Coordinating across regional and global stakeholders to ensure seamless execution of brand requirements.

Experienced Retail Project Manager | Driving Luxury Jewellery Store Rollouts & Customer-Centric Innovations Proven expertise in managing end-to-end retail projects, store renovations, and new openings within the high-end jewellery sector. Skilled in cross-functional leadership, vendor coordination, and delivering premium in-store experiences aligned with luxury brand standards. Passionate about blending operational efficiency with exquisite design to elevate brand presence and customer engagement.

Delivered 22 high-end jewelry boutiques across KSA and GCC for L’azurde and TOUS brands. Executed boutique environments with strict compliance to luxury retail architecture, lighting design, and high-security requirements. Built and managed a regional vendor ecosystem, improving procurement efficiency and delivery reliability. Achieved 12% CAPEX optimization through strategic sourcing and value engineering without compromising brand standards. Ensured all boutiques met international luxury retail benchmarks for customer experience and craftsmanship presentation.

I had the opportunity to work with Beside Company for a few months, during which I contributed to the successful opening and setup of several prominent fashion and lifestyle brands, including Puma, Scotch & Soda, and Fred Perry. This experience allowed me to gain hands-on knowledge in retail operations, brand presentation, and customer service within a dynamic and fast-paced environment.

Led rollout of 30+ international retail and F&B brands across premier shopping destinations in KSA. Managed large-scale retail infrastructure projects within malls including Nakheel Mall and Mall of Arabia. Supervised multi-disciplinary teams of 50+ contractors, consultants, and suppliers. Ensured timely execution of retail rollout programs across multiple brand portfolios. Delivered complex projects involving luxury retail, food & beverage, and flagship store formats.

Retail Project Manager | Elevating Fashion Retail Through Strategic Store Development & Brand Experience Dynamic project leader with a strong track record of delivering high-impact retail environments for fashion brands. Expertise in managing store launches, refurbishments, and retail rollouts across multiple locations.

Led multiple retail store openings across key locations in Saudi Arabia, ensuring timely delivery and operational readiness. Managed design development for DAMAS stores, including preparation of comprehensive tender and bidder packages. Successfully delivered the store opening for GRAFF, a high-end luxury brand under the DAMAS portfolio.

Retail Project Manager at Damas Jewellery | Specialist in Luxury Store Development & Interior Design Accomplished retail professional with a strong focus on managing high-end jewellery store projects from concept to completion. Skilled in interior design execution, space planning, and creating elegant in-store experiences that reflect the Damas brand’s luxury identity. Proven success in coordinating cross-functional teams, overseeing renovations, and delivering visually captivating retail environments that enhance customer engagement and brand prestige.

Retail Project Manager | Expert in F&B Concepts & Interior Design Execution Skilled project manager with a focus on food and beverage retail environments, blending operational efficiency with standout interior design. Proven ability to launch and refurbish cafés, restaurants, and F&B outlets that elevate customer experience and brand identity. Experienced in end-to-end project management — from concept development and design coordination to site execution and vendor management — with a passion for creating inviting, functional, and aesthetically compelling dining spaces.

Ensured operational and brand standards were consistently maintained across Burger King restaurant locations. Managed restaurant renovation projects across Saudi Arabia, delivering upgrades on time and within scope. Coordinated with contractors and vendors, providing regular project updates and reports to the line manager.