Abdulla Aboughali

• Handled the financials of the whole category • Responsible for the category market shares as well as each of the brands and formats • Managed media plans, in-store plans, and the different country channel plans • Single handedly led and planned project “Oral Turnaround” in full for 2012 including all the brand launches and re-launches • Carried market and consumer researches for insights that were built in the plans for 2012 • Worked closely with supply chain to ensure stock availability and best product costs for building financials for 2012 innovations • Identified untapped opportunities and unrecognized competitor threats that helped in build up for 2012 • Worked closely with global and regional team to ensure timely roll out of innovation mixes in the region

• Brief BTL agencies on in-store activations, on line campaigns, outdoors campaigns, artwork and promotions • Re-launched Sunsilk in all of the GULF countries • Launched Creamsilk in GULF to help with rinse off conditioner market development campaign • Handled ATL media plans for Sunsilk, and Dove conditioners • Ensured volume and value targets are met for both brands • Handled budget spends for both brands • Launched Sunsilk Facebook page that reached 110,000 fans in first 6 months to become in the top 50 Facebook pages across MENA • Worked closely with cross-functional teams to ensure robust plans are delivered on time in full

• Responsible for Identification & development of customer strategies by assessing competitors, trends & behaviors. • Assigned to manage the largest Key Account in terms of sales after less than a year of joining the company (Carrefour Deira City Center) • Managed simultaneously Union Coop, Emirates Coop, Carrefour, Carrefour Express, HyperPanda, Dubai Duty Free with total business of 27.5 Million for a period of 3 months due to lack of man power in the team. • Transformed Union Coop from Unilever’s most underachieving account to a profitable account with very high growth potential by changing the growth figure from -17% in June to +8% by end of 2008. • Responsible for an average sales target of AED 4 Million per month. • Effectively involved in mapping market/category potential to identify channel development opportunities. • In charge of Planning & initiating business development proposals, identifying & integrating brands, retailer strategies, and customer business plans. • Responsible for taking the lead role in my teams for coordinating, planning and executing brand activations including brand launches, effective trade investment opportunities for to sustain competitive advantage. • Managing & implementing POP at the store level & devising promotional strategies to increase sales. • Closely monitoring Daily sales, on shelf availability & visibility, and Plano grams on the shelf. • Managing a team of 24 team leaders / merchandisers and assistant merchandisers • Responsible for achieving category growth targets, forecasting the stock requirements, targets, and brand activations • Responsible for the cheque collection and accounts settlement for each of the accounts by controlling the budget spends