Abduljawad Basmahji

Executive leader in International Business & Strategic Partnerships with 24+ years of experience driving B2B growth, global market expansion, and high-impact partnerships across the Middle East and international markets. Currently serving as Director of International Business & Partnerships at REEF Perfumes, where I lead global expansion initiatives, international exhibitions, and strategic collaborations to position the brand as a premium player in global fragrance markets. My expertise spans: • Global B2B Sales & Market Expansion • International Partnerships & Distribution Networks • Trade Shows & International Exhibitions • Strategic Growth Planning & Market Entry • Building long-term, value-driven business relationships Throughout my career, I have successfully supported brands in scaling across borders, entering new markets, and building sustainable partnerships that deliver measurable business impact. I am passionate about connecting premium brands with the right global partners and opportunities, turning vision into scalable international success. 📍 Based in the UAE | Active across GCC & international markets 🤝 Open to strategic partnerships, global collaborations, and growth-driven discussions