Abdul Muqeet

Currently managing performance marketing campaigns across crypto, iGaming/gambling, affiliate, and home services niches. My role involves end-to-end campaign execution, including audience research, creative testing, ad copywriting, and landing page optimization. I focus on scaling profitable campaigns through structured testing and budget optimization, while ensuring compliance and maximizing ROAS.

Launched and optimized campaigns in high-risk verticals, including Gambling and Crypto investments. Managed affiliate marketing campaigns for lead generation across Home Services, Nutra, and Dating verticals. Scaled winning campaigns using systematic testing and budget allocation strategies.

Executed high-volume media buying on Facebook and Pangle for search arbitrage. Took ownership of the full campaign cycle — from vertical research and creative production to launch, optimization, and scaling.Produced high-converting creatives tailored for different GEOs and platforms. Achieved consistent profitability by applying data-driven strategies and rigorous performance testing.

Managed and optimized search arbitrage campaigns on TikTok and Facebook.Conducted in-depth research on profitable verticals and trends.Created and tested ad creatives, launched campaigns, and continuously optimized for higher ROAS and lower CPA. Worked closely with tracking tools and analytics to evaluate campaign performance and scale winners.

Managed large-scale campaigns on Facebook and TikTok, ensuring positive ROAS through rigorous testing and optimization. Built and managed a creative team responsible for producing ad assets for multiple verticals.

Led a team of junior media buyers, set weekly and monthly performance targets, and provided ongoing training and support. Managed personal campaigns alongside leadership responsibilities to maintain profitability benchmarks. Developed structured scaling plans and standard operating procedures for campaign launches.

Conducted vertical and keyword research for verticals, optimized landing pages, and managed creative sourcing. Launched and optimized campaigns on Facebook Ads and TikTok Ads manager.

As a Team Lead, I am responsible for overseeing all activities within a team. I am responsible for deciding how to approach tasks and develop a plan to accomplish them. I am also responsible for distributing information to team members, keeping track of and structuring various tasks, employees, and documents. Finally, I have the responsibility of determining the goals that members will work toward

As a Junior Media Buyer, I was responsible for creating and managing paid advertising campaigns on Tiktok. I collaborated with video editors to create video ads in order to target viewers based on their interests. While operating under senior directorship, my role included strategizing, executing, monitoring, and managing paid ad campaigns. I ensured that daily optimization of campaigns to deliver the best ROI by conducting extensive keyword research, designing ad creatives, analyzing ad sets, and testing and optimizing ad performances

Media buyer for E-commerce clients focusing on Facebook, Instagram, and Pinterest ads.