Abdul Moiz

• Designed and executed a go-to-market strategy that increased the inbound demo requests by 3.4x and also expanded the qualified pipeline value by 220% within Q1 • Engineered a multi-channel acquisition strategy (Google and LinkedIn) that scaled monthly spend by 4x while maintaining a stable ROAS of 3.8x and reducing blended CAC by 32%. • Improved the homepage-to-demo conversion from the existing 17.2% to 81.6% by systematically running A/B testing, redesigning the CTAs, creating frictionless user flows, and implementing a structured funnel diagnostics using GA4 and Hotjar to identify and fix conversion bottlenecks across all three TOFU, MOFU, and BOFU stages. • Built a lead scoring and SDR handoff protocol, which helped increase the SAL (sales-accepted lead) velocity by 40% and also directly contributed to $800K in influenced pipeline within 10 months. • Managed the GTM roadmap prioritization, such as channel selection, campaign sequencing, and testing calendar, and ensured both focus and resource efficiency. • Built the MarTech stack and provided 100% attribution transparency and reduced the data discrepancies from 25% to under 2%.

• I scaled my agency to a 4-person remote team and over 15 clients across both B2B and B2C industries across the US and the Middle East. Achieved a consistent 20-40% month-over-month MRR growth for my clients through targeted GTM strategies, performance marketing, and also content-led acquisition funnels. • I led and managed paid growth for a portfolio of B2B and B2C clients on Meta and Google, managing between $40K and $80K in ad spend per month. For a B2C brand in specific, I optimize the CAC to LTV ratio from 1:4.2 to 1:7.8 by optimizing the bidding strategy, rebalancing the channel mix, and continuously testing creative. • Built customer lifecycle automation that helped guide users from onboarding to long-term retention using email, in-app messages, and webhook-driven triggers. • Strategized and delivered over 200 content strategy, video editing, and social media projects that resulted in achieving a 30x engagement uplift across the client portfolio.

• Delivered over 800 SEO-optimized blog posts for both B2B and B2C clients and also created content calendars for their social media and copy for social media posts. The website traffic increased by 200% to 250% on average across a different portfolio of clients and 95% of the articles produced were ranked on the first page of Google. • Managed end-to-end SEO strategy, such as keyword research, search intent mapping, on-page optimization, building internal links, and content performance tracking and optimizing existing articles. • Managed end-to-end (planned, executed, and monitored) paid acquisition strategies across Google and Meta ads, including audience segmentation, tracking and managing budgets, and creative testing. • Built and optimized landing pages and conversion flows by collaborating with design and dev teams, improving CTR, dwell time, and lead conversion rates. • Used GA4, Search Console, and ad platform analytics to analyze campaign performance to identify drop-offs, attribution gaps, and optimization opportunities. The same was executed to track the performance for organic growth channels like SEO and others. • Mentored junior marketers and writers on SEO best practices, content quality standards, and performance-driven execution.

• Transitioned from process coordination to the content writer's role for the in-house marketing team. • Written over 2,000 blog posts, scripts, social media content, and website content. • Led end-to-end content strategy from creating outlines and keywords to producing educational content and industry leadership assets to help position the company as an industry authority. • Contributed to lead generation campaigns across email, webinars, and partner channels.