Abdessamad AMRANI

Working with companies and agencies to develop digital marketing strategies.

Leveraging operational scientific knowledge to promote Human Flourishing, or how to make people happy with science and communication.

Share conseil is a content-oriented digital marketing agency, working with clients from different industries: automobile, software development, soft drinks... • Assisted senior business developer in putting together few proposals: ideation, benchmarking and presentation; • Developed project specification document for clients’ website; • Designed report template on Google data studio for clients’ websites; • Created engaging content on social media for clients; • Analysed marketing campaigns of the client’s competitors. Other than the personal achievement of joining a digital marketing agency, my goal of joining Share conseil - considering my familiarity with all the facets of digital marketing and actual experience with previous clients - was to : 1st : Have an up-close, first hand experience of how digital agencies work : their processes, challenges and culture , and 2nd: Learn how digital marketing activities of the top brands in Morocco are orchestrated beyond the curtains, and finally, 3rd: Work on some of the clients' projects

I had the opportunity to work at Tadafur as a part-time digital marketer. My main mission at Tadafur was the elaboration and execution of a digital marketing strategy based on inbound marketing principles and the coordination with the creative agencies . My work at Tadafur was not limited to digital marketing, but I worked on various tasks, especially in graphic design and copywriting. At a glance, I was responsible of: - Building and maintaining a digital marketing strategy; - Community management ; - Email marketing; - Online branding; - Coordinating with creative agencies. I also contributed to: - Website redesign; - Copywriting; - Other IT and graphic design tasks.

I was a member of the communication unit of the university hospital Hassan II Fès (CHU Hassan II). My missions were diversified from preparing a press release to participating in the planning and testing of the new website of the hospital. but the most significant mission was the elaboration of the social media marketing plan that was presented to the hospital director who has given it his initial approval. I was happy to assist the team with the use of the social network Facebook even after the end of my internship. My internship at CHU Hassan II was a great opportunity to discover the work of communication and marketing in the public health institutions, a rather overlooked area of running such institution with a huge mission and huge challenges. At a glance, I was a member of the communication unit, during my internship I - Elaborated a social media marketing plan; - Contributed to the planing and testing of the new website, - Contributed to the planing of the Institutional video.