Abdelrahman Elkady

Led regional paid media strategy across Meta, TikTok, Snapchat, and Google, managing large-scale budgets with a profitability-first mindset. Owned cost-income and contribution margin analysis, drove creative testing frameworks, and partnered with commercial and product teams to align offers, margins, and UX for scalable growth. Executed and scaled conversion-focused campaigns across multiple paid channels, managing bidding strategies, budgets, and ROI optimization. Analyzed performance metrics, supported reporting and diagnostics, and led a category steering project using cost income ratio analysis

Supported user acquisition and funnel optimization across paid media, contributing to experimentation roadmaps and performance forecasting. Conducted market gaps and competitor analysis, analyzed cohort and customer journey data, and assisted in offer testing and budget allocation

At Exit Logistics I worked as Marketing Specialist Intern, developing partnerships and coordinating with marketing agencies on campaigns and deliverables.

Dealing Room: Gained foundational experience in treasury operations and financial instruments handling. Insurance Department: Offered and explained life insurance policies to clients based on their financial needs. Retail Banking Department: Utilized New Easy Loan and Easy Loan Pro systems to process mortgage loans under the CBE initiative and various types of personal loans (e.g., car, professional, self-employed, living). Used Sopra Banking System to open payroll, current, savings, and limited liability accounts. Handled issuance and breaking of Certificates of Deposit (CDs) and Time Deposits (TDs). Reviewed I-Score reports and calculated Debt Burden Ratios for loan eligibility. Processed and offered credit cards to clients. Managed Automail system for internal file transfers between branches. Updated client information and resolved credit/debit card issues. Issued bank statements and account balances on request. Operations Department: Received and processed cheques (internal and interbank). Handled various types of money transfers: internal, Automated Clearing House (ACH), and international outgoing transfers.

Treasury/Banking Department: Utilized SAP for account clearing processes and journal entry posting. Managed bank account settlements and cheque clearing procedures. Handled domestic and international bank transfers, including initiating, registering, and settling transfers in SAP. Processed loan settlements and calculated/reviewed debit and credit interest on bank transactions. Received and registered customer cheques and bills of exchange. Prepared and analyzed daily bank account balance reports. Responded to banking transactions and inquiries via Almansour Mail. Accounts Receivable & Payable Departments: Generated and analyzed aging reports for customer/vendor accounts. Performed account clearing and reconciliation. Reviewed customer balances and managed financial discrepancies. Processed cheque writing and printing. Assisted in reviewing and managing warranty-related financial processes.

Assisted in establishing collaborations and strategic partnerships with international logistics companies to enhance transportation efficiency, ensuring timely and reliable delivery to customers.

Reviewed and processed tax invoices in compliance with local tax regulations. Handled entertainment-related invoices and ensured proper classification for tax deductibility. Used the electronic invoicing system to register and submit invoices in accordance with government e-invoicing requirements. Verified tax compliance and updated financial data in the accounting system.