Abdalrazaq Al-Alami

Acted as the primary liaison between L'Oréal and the distributor, ensuring annual revenue targets were met and exceeded. • Developed and maintained a strategic promotional plan aligned with the annual budget to drive sales and market share. • Conducted financial forecasting to establish fiscal year targets in collaboration with the distributor. • Performed regular market visits to ensure product availability and support on-ground marketing and activation initiatives. • Managed and fostered strong relationships with brand distributors and key stakeholders to drive mutual business growth. • Collaborated closely with brand stakeholders to identify and capitalize on growth opportunities. • Designed and implemented (BA) incentive programs to mitigate risks associated with decreased sell-out rates.

Managed order processing for D2R doors across the UAE, KSA, and ROG for the Luxury Products Division, ensuring compliance with regulatory standards for KSA, Oman, and Qatar (E-Cosma, Saber). • Oversaw order management, processing, and follow-ups to ensure timely delivery. • Compiled turnover reports for the supply chain and commercial teams to analyze service rates and back orders. • Analyzed and monitored On-Time Fill Rate (OTFR) and On-Time In-Full (OTIF) performance metrics. • Collaborated with warehouse and logistics teams to ensure timely and accurate deliveries. • Led initiatives to improve process automation and centralization. • Worked with credit and debit teams to identify discrepancies and ensure accurate payments. • Coordinated with the project team in China to ensure smooth monthly automation processes. • Enhanced customer relationships through effective communication and support. • Partnered with commercial and marketing teams to coordinate activations and ensure product availability.

Managed indirect distribution channels, ensuring efficient operations and maximizing reach. • Analyzed secondary sales data, tracking monthly and year-to-date (MTD & YTD) results to identify trends and opportunities. • Monitored innovation distributions through monthly secondary reports to ensure alignment with market strategies. • Served as the primary point of contact between L’Oréal stakeholders and distributors, managing rebates, OCAs, and formalization submissions. • Analyzed and tracked sales evolution by category and brand, providing insights for strategic decision-making. • Conducted market visits to supervise on-ground implementations, ensuring smooth business operations with distributors. • Fostered strong relationships with distributors to ensure seamless collaboration and achieve business objectives.

Acted as the primary point of contact between customers and the Customer Development (CD) team to address and resolve queries and concerns. • Developed and maintained processes and dashboards to monitor customer Key Performance Indicators (KPIs) and relevant metrics. • Conducted analysis of supply and demand losses, ensuring accurate allocations. • Analyzed current demand forecasts using historical data and future risk assessments, implementing tracking actions to mitigate identified losses.

Great experience, Thank you Aramex for having me. All thanks and regards to my field supervisor Natali.