Abby Schmidt

-Manage social media presence for Holman’s Pacific Northwest and Colorado dealerships, including BMW and Land Rover, across Instagram and Facebook, ensuring consistent messaging and brand alignment. -Create, edit, and schedule engaging content—including reels, static posts, and stories—delivering a minimum of eight pieces per month for each of the 8 dealership brands. -Foster strong relationships with dealership teams to produce content that reflects current business goals and highlights individual brand identities. -Leverage Brandwatch to schedule posts, track performance metrics, and analyze data to inform content strategy and improve engagement. -Showcase each dealership’s unique brand identity while maintaining alignment with Holman’s overarching branding and messaging standards.

-Supported the head and assistant coach by running drills and providing feedback to players through out practice -Mentored incoming players by cultivating relationships and earning a reputation as a dependable source of guidance and support -Contributed to tactical strategies for game preparation for a team that went on to win the Division II National Championship -Assisted equipment management at home facilities as well as travel games -Served as a point of contact for communication between players and coaches -Prepared players to enter the game by running warm ups -Arranged meal orders and pick ups for all away travel

-Pitched two comprehensive marketing strategies to the CEO and Founder with the goal of increasing new monthly memberships of girls and women athletes ages 13-23 by 200% -Met with FIFA agents to secure over 50 professional soccer players from 32 different countries to serve as the face of our global fund, The Side of Equity, for the 2023 FIFA Women’s World Cup -Initiated relationship with Los Angeles Sparks (WNBA), which lead to further conversation about merchandise branding

Utilizing my passion for wellness and fitness I managed the front desk, sold memberships, responded to emails and answered phones calls, and kept a tidy studio space.

Worked and managed cash wrap, sales floor, and dressing room. Interacted with and supported customers in person and over the phone.

Graduating with Honors Student Athlete, Women's Soccer -Division II National Champion 2023 -Director of Operations 2023 Spearheaded Student-Athlete Mental Health Support Group Student Athlete Leadership Team Representative