Abbe Ertel Magid

For over thirteen years, I’ve led a multidisciplinary creative studio working at the intersection of film, music, television, and global media. As Founder and Creative Director of The Powers Collective, I build narrative ecosystems -- shaping tone, visual language, and creative frameworks that allow ideas to move from concept to cultural presence.I collaborate closely with directors, artists, producers, and studios to define the emotional and aesthetic architecture of a project -- its rhythm, its world, its visual vocabulary -- and then assemble the right team to bring that vision to life. Our studio spans New York, Los Angeles, London, and Paris, and includes writers, designers, and motion artists working across mediums.My work has contributed to projects across Apple TV+, Disney+, Netflix, HBO, and major music releases. Cultural touchpoints include a Super Bowl campaign for Crown Royal featuring Dave Grohl, creative development within Billie Eilish’s Happier Than Ever: A Love Letter to Los Angeles, visual systems for Olivia Rodrigo’s GUTS billboard rollout, development work on Apple TV+’s Omnivore, and ongoing collaboration with Kamala Films on upcoming prestige film projects. I’ve also developed projects alongside directors including Jake Scott, Crystal Moselle, Baz Luhrmann, Liz Garbus, Adam Bhala Lough, and Luca Guadagnino.What defines my practice is the balance of taste and structure. I hire and mentor creative teams, build workflows that protect vision, and translate instinct into scalable systems. I’m drawn to environments where creative direction is foundational -- where narrative, culture, and visual identity shape the trajectory of what comes next.